Digital Marketing Manager
Outset MedicalSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
FinTech, Financial Services, Investment TechnologyIndustries
Requirements
- Bachelor's degree in Marketing, Business, or a related field (MBA a plus)
- Substantial experience in B2B marketing, preferably in the financial technology or software industry
- Proven experience in managing and executing marketing campaigns across multiple channels (digital, content, events, social, media, etc.)
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal stakeholders
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
Responsibilities
- Develop and execute performance marketing strategies to drive awareness, adoption, engagement, and geo-expansion (including go-to-market strategies, campaigns, and promotional activities)
- Lead the development and execution of multi-channel marketing campaigns (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth
- Track, analyze, and report on performance marketing programs, providing insights and recommendations for optimization
- Collaborate with the in-house Studio Team to create compelling design and copy for campaigns, events, and activities that resonate with target audiences regionally
- Enhance third-party conference participation and Addepar-hosted events: plan and implement participation, liaise with organizers, define regional programs, execute, track ROI, and optimize Salesforce tracking for opportunities, contacts, and leads
- Collaborate with internal teams (sales, customer success, client management) and external partners to create and deliver joint marketing initiatives, cultivating strong relationships
- Stay up-to-date with industry trends, competitor activities, and market developments to inform strategies
- Leverage marketing automation tools, CRM systems, and analytics platforms in partnership with marketing operations to enhance campaign effectiveness and efficiency
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the work arrangement or location for this role?
Addepar embraces a global flexible workforce model with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune and Dubai.
What salary or compensation is offered for this position?
This information is not specified in the job description.
What skills and experience are required for the Performance Marketing Manager role?
The role requires a strong background in B2B performance marketing, event management experience, and a proven track record of managing and executing high-impact marketing initiatives.
What does the team collaboration look like in this role?
You will work closely with internal teams including sales, customer success, client management, and the in-house Studio Team, as well as external partners and conference organizers.
What makes a strong candidate for this Performance Marketing Manager position?
A dynamic and commercially focused candidate with B2B performance marketing expertise, event management experience, and the ability to drive geo-expansion in EMEA and APAC regions through high-impact campaigns stands out.
Addepar
Investment management software for financial professionals
About Addepar
Addepar provides investment management software designed for financial professionals like asset managers and financial advisors. The platform aggregates and analyzes financial data, enabling users to make informed investment decisions. It allows for portfolio alignment with specific targets, modeling of asset allocations, and testing of hypothetical performance across various scenarios, including the management of illiquid assets. Addepar's software offers a comprehensive view of client portfolios, helping professionals optimize financial goals and cash flow. The company operates on a subscription model, which includes features for billing and fee management, ensuring transparency in costs. With a strong presence in the global market and a large user base, Addepar focuses on leveraging data and technology to enhance the services investment professionals provide to their clients.
Mountain View, CaliforniaHeadquarters
2009Year Founded
$625.3MTotal Funding
LATE_VCCompany Stage
Fintech, Financial ServicesIndustries
1,001-5,000Employees
Benefits
Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule
Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
Learning & Development Allowance: Your continued growth and development are important to us
Dynamic Team: Strong investment in the best talent at the intersection of technology and finance
Risks
Addepar's trading platform faces competition from established trading solutions.
Generative AI integration may introduce risks of AI biases affecting investment decisions.
Reliance on partnerships could pose risks if expected growth is not achieved.
Differentiation
Addepar aggregates portfolio, market, and client data for over $4 trillion in assets.
The platform integrates with over 100 partners, offering a comprehensive wealth management solution.
Addepar's Marketplace focuses on alternative and private market investments, enhancing investment options.
Upsides
Addepar's new trading platform enhances advisor workflows and client insights.
Partnerships with firms like Corient expand Addepar's client base and market reach.
Generative AI integration offers innovative solutions for managing tech disruption risks.
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