Regional Marketing Manager (Americas)

Location Type: Remote Employment Type: Full-time

Position Overview

We are seeking a dynamic Regional Marketing Manager to lead top-of-funnel initiatives and customer acquisition efforts across the Americas. This is a high-impact role where regional strategy meets hands-on execution, ideal for a marketing leader who thrives in fast-paced, innovative environments. As part of a globally distributed marketing team, you will spearhead localized campaigns, content distribution, and demand generation programs tailored to industrial sectors such as Steel, Cement, Pharma, Food & Beverage, and more. Your goal is to drive measurable growth by turning market insight into action.

Responsibilities

• Demand Generation: Own and execute campaigns that attract high-intent prospects and generate qualified leads across regional markets.
• Localized Campaigns: Shape and roll out multi-channel content strategies aligned with local buyer behavior and market nuances.
• Sales Alignment: Work closely with regional sales teams to co-develop pipeline initiatives and support the customer journey from first touch to close.
• Industry Events: Plan and deliver impactful events, from executive roundtables to technical seminars, that increase brand visibility and build trust.
• SEO & Market Reach: Strengthen online presence in key countries through search optimization and localized content.
• Performance Analytics: Monitor campaign metrics and make data-backed adjustments to optimize outcomes and ROI.
• Market Intelligence: Keep a pulse on competitors and industry trends to continuously refine positioning and tactics.
• Vertical Specialization: Customize messaging and marketing strategies to deeply resonate with decision-makers in target sectors like Aluminum, Paper, Tyres, and others.

Requirements

• Experience: 5+ years in B2B marketing, demand generation, or business development, ideally within manufacturing, industrial tech, or AI/IoT sectors.
• Digital Savvy: Strong grasp of SEO, content strategy, and digital lead generation techniques.
• Event Execution: Hands-on experience managing B2B events, including executive briefings, industry roundtables, or technical workshops.
• Analytical Mindset: Comfortable interpreting marketing KPIs and campaign performance data to improve impact.
• Cross-Team Collaboration: Proven ability to partner with sales and marketing teams to drive shared goals.
• Tech Stack: Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, or similar tools).
• Education: Bachelor’s degree in Marketing, Communications, Business, or related discipline. A Master’s degree is a plus.

About the Opportunity

• Location: Remote
• Industry: Industrial Technology / B2B SaaS / AI & IoT Solutions
• Region: Americas

Why This Role Stands Out

• Join a globally scaling tech company at the forefront of industrial transformation.
• Enjoy autonomy and ownership while being supported by a collaborative international team.
• Make a direct impact on business growth in a role that blends creativity with commercial acumen.
• Be part of a people-first culture where innovation, respect, and inclusion are non-negotiables.

Additional Details

• Employment Type: Full-time
• Workplace: Remote
• Language: English
• Department: Marketing
• Published: 2025-07-29