Regional Marketing Manager, Americas

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Industrial Technology, B2B SaaS, AI, IoT Solutions, Steel, Cement, Pharma, Food & Beverage, Aluminum, Paper, TyresIndustries

Requirements

Candidates must possess 5+ years of B2B marketing experience, ideally within manufacturing, industrial tech, or AI/IoT sectors. A strong understanding of SEO, content strategy, and digital lead generation is required, along with hands-on experience in managing B2B events. The role also requires an analytical mindset for interpreting marketing data, proven cross-team collaboration skills, familiarity with CRM and marketing automation platforms, and a Bachelor's degree in Marketing, Communications, or Business. A Master's degree is considered a plus.

Responsibilities

The Regional Marketing Manager will lead top-of-funnel initiatives and customer acquisition across the Americas by owning and executing demand generation campaigns, shaping and rolling out localized multi-channel content strategies, and planning impactful industry events. They will also collaborate closely with regional sales teams to develop pipeline initiatives, strengthen online presence through search optimization and localized content, monitor campaign metrics for data-backed adjustments, and analyze market intelligence to refine positioning and tactics. Customizing messaging and marketing strategies for target industrial sectors is also a key responsibility.

Skills

Demand Generation

Campaign Management

Content Strategy

SEO

Market Intelligence

B2B Marketing

SaaS Marketing

AI Marketing

IoT Marketing

Event Planning

Performance Analytics

Sales Alignment

Uplift

Provides travel financing through installment loans

About Uplift

Uplift provides travel financing solutions that allow customers to book their travel experiences now and pay for them over time. This service is designed for travelers who want to manage their expenses by spreading the cost of their trips across several months. Uplift serves individual travelers, families, and travel agencies, integrating its financing options directly into the booking process for a seamless experience. Customers can choose from various payment plans when booking through partner travel providers. Uplift's business model focuses on offering installment loans for travel expenses, generating revenue through interest charges and origination fees. By offering competitive interest rates and flexible payment options, Uplift aims to make travel more accessible and affordable for a wider audience.

Menlo Park, CaliforniaHeadquarters

2014Year Founded

$143.5MTotal Funding

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

401(k) plan

Flexible, remote-first work culture

Competitive salary

Pre-IPO stock options

Health & Wellness Perks

Professional Development

Pick-A-Perk: money that can go towards something of your choosing within tuition reimbursement, student loan payment reimbursement, vacation savings account, charitable donations, or home office expenses

Risks

Rising interest rates may deter customers from choosing installment loans.

Increased competition from other BNPL providers could erode Uplift's market share.

Economic downturns could decrease travel spending, affecting Uplift's revenue.

Differentiation

Uplift partners with top travel brands like Sabre and Grupo Xcaret.

Uplift offers personalized, flexible payment options for travel expenses.

Uplift integrates financing solutions directly into the travel booking process.

Upsides

Increased demand for flexible payment options post-pandemic boosts Uplift's market.

Partnerships with major travel brands enhance Uplift's credibility and reach.

Rise of digital nomadism increases demand for travel financing solutions.

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