[Remote] Digital and Performance Marketing Specialist at Seesaw

Remote

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Education, MarketingIndustries

Requirements

Experience managing and optimizing Google Ads campaigns (search, display, YouTube)
Experience with paid social and retargeting campaigns (Meta, LinkedIn, Reddit, programmatic)
Proficiency in Pardot for building landing pages, forms, and automation programs
Experience with Salesforce for lead tracking, attribution, scoring, and routing
Knowledge of UTM tracking, campaign setup, and marketing data pipelines
Skills in data analysis, building dashboards, and reporting (CPL, CPC, ROAS, CAC, conversion rates, pipeline metrics)
Ability to conduct A/B testing (creative, ad copy, landing pages, targeting)
Familiarity with keyword, audience, and bidding optimization
Understanding of budget management, pacing, and ROI monitoring
Knowledge of data quality, compliance (GDPR, CAN-SPAM, regional policies)
Experience with website maintenance (Seesaw and Little Thinking Minds)
Ability to collaborate cross-functionally with sales, customer success, creative, and regional teams

Responsibilities

Plan, build, and optimize Google Ads campaigns (search, display, YouTube) to drive high-quality leads
Manage paid social and retargeting campaigns as needed (Meta, LinkedIn, Reddit, programmatic)
Conduct ongoing keyword, audience, and bidding optimization
Build and run A/B tests across creative, ad copy, landing pages, and targeting
Monitor budgets, pacing, and ROI to ensure efficient spending
Build landing pages, forms, and automation programs in Pardot to support paid campaigns
Manage UTM tracking, campaign setup, and attribution alignment across Google Ads → Pardot → Salesforce
Ensure accurate lead capture, scoring, and routing for paid channels
Partner with Sales and Customer Success Teams for clean handoff and follow-up workflows
Maintain Seesaw and Little Thinking Minds websites
Build dashboards and performance reports across Google Ads, Pardot, and Salesforce
Track CPL, CPC, ROAS, CAC, conversion rates, and pipeline metrics
Analyze campaign performance and identify optimization opportunities across channels, regions, and audiences
Maintain data quality and compliance (GDPR, CAN-SPAM, regional policies)
Support multi-channel campaign execution (email, paid, webinars, events)
Collaborate with creative teams on ad concepts, landing page structure, and messaging
Align with regional teams (UK, MENA, LATAM, Australia)

Skills

Key technologies and capabilities for this role

Google AdsPaid SocialRetargetingSalesforcePardotMarketing AnalyticsData PipelinesAttributionDashboardsEmail CampaignsAd OperationsAutomation

Questions & Answers

Common questions about this position

What team will I be working with in this role?

You'll join the Marketing Operations & Demand Generation team, which powers global marketing performance at the intersection of paid media, systems, and analytics, collaborating with Regional Managers, Creative and Community Team, and Sales/CX teams.

What are the main responsibilities of this position?

Responsibilities include planning, building, and optimizing Google Ads campaigns, managing paid social and retargeting, conducting optimizations and A/B tests, monitoring budgets and ROI, and building supporting automation in Pardot and Salesforce for lead tracking.

What skills and experience are required for this role?

Key skills include expertise in Google Ads (search, display, YouTube), paid social platforms like Meta, LinkedIn, and Reddit, marketing automation in Pardot and Salesforce, data analysis for optimization, A/B testing, and campaign performance tracking.

Who does this role report to?

This role reports directly to the Director of Demand Generation.

Is the salary or compensation mentioned for this position?

This information is not specified in the job description.

Seesaw

Interactive learning platform for PreK-5 education

About Seesaw

Seesaw is an interactive learning platform designed for PreK-5 students, offering tools like drawing, video, and voice recording to capture their learning experiences. It enhances family engagement through messaging features and aligns with core curricula, providing ready-to-assign lessons that integrate with popular Learning Management Systems (LMS) and Student Information Systems (SIS). Seesaw's freemium model allows schools to access basic features for free while offering advanced functionalities through paid subscriptions. The company's goal is to improve student learning outcomes and foster strong connections between home and school.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$12.6MTotal Funding

SERIES_ACompany Stage

EducationIndustries

201-500Employees

Benefits

Full medical, dental, and vision coverage

401(k) matching

Paid family leave

Additional remote working benefits

Risks

Emerging edtech platforms with lower costs threaten Seesaw's market share.

Privacy concerns and regulatory scrutiny could erode user trust in Seesaw.

Economic downturns may reduce school budgets, impacting Seesaw's subscription revenue.

Differentiation

Seesaw offers multimodal tools like drawing, video, and voice recording for learning.

The platform integrates seamlessly with popular LMS and SIS, enhancing usability.

Seesaw provides free training and expert-led professional development for educators.

Upsides

Increased demand for remote learning tools boosts Seesaw's adoption in schools.

The rise of personalized learning aligns with Seesaw's customizable learning paths.

Hybrid learning models post-pandemic offer Seesaw opportunities to support diverse environments.

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