[Remote] Senior Marketing Manager, B2B Demand Generation at Virta Health

Remote

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$144,900 – $170,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, HealthtechIndustries

Requirements

7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
Creative thinker who can translate business objectives into engaging marketing programs
Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
Excellent project management skills with the ability to juggle multiple campaigns simultaneously
Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
Bachelor of Science/Bachelor of Arts preferred

Responsibilities

Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth
Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up
Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising
Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points
Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency
Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance
Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts

Skills

Key technologies and capabilities for this role

Demand GenerationABMEmail MarketingWebinarsDigital AdvertisingContent SyndicationPipeline GenerationData-Driven Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Senior Marketing Manager position?

The salary range is $144.9K - $170K.

Is this role remote?

Yes, this is a remote position.

What skills are required for this Senior Marketing Manager role?

The role requires expertise in developing and executing integrated demand generation campaigns across channels like email, webinars, ABM, digital advertising, and content; analytical skills to analyze performance and improve ROI; and cross-functional collaboration with sales, product marketing, and content teams.

What does the team structure look like for this role?

You will oversee a direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising, while working cross-functionally with demand gen, product marketing, sales, content marketing, and commercial optimization teams.

What should I focus on in my application for this role?

Highlight your experience in action-oriented, data-driven demand generation, executing campaigns across multiple channels, analytical skills for ROI optimization, and cross-functional collaboration, as these are key to succeeding in the 90-day plan of ramping up on plans, tools, and aligning with sales.

Virta Health

Reverses type 2 diabetes through personalized care

About Virta Health

Virta Health focuses on reversing type 2 diabetes through a combination of personalized nutrition, continuous remote care, and behavioral science. Their treatment is designed for individuals diagnosed with type 2 diabetes, healthcare providers, and enterprise partners like employers and health plans. Unlike many competitors, Virta Health operates on a performance-based model, meaning they only receive payment if they achieve successful outcomes for their patients. This aligns their financial incentives with patient health improvements. The company's goal is to reverse type 2 diabetes in 100 million people, making their approach not just about managing diabetes but actively working towards its reversal.

Denver, ColoradoHeadquarters

2014Year Founded

$362.8MTotal Funding

SERIES_ECompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Remote-first work environment

Flexible work hours & time off policy

Health insurance

Paid parental leave

Free Virta treatment & family discount

Internet, home office, learning & development stipends

Employee resource groups

401K & ROTH contribution

Risks

Increased competition in diabetes reversal could threaten Virta's market share.

Rising popularity of GLP-1 medications may divert clients from Virta's approach.

Regulatory changes in GLP-1 prescriptions could impact Virta's business model.

Differentiation

Virta Health offers a medication-free approach to reversing type 2 diabetes.

Their performance-based model aligns financial incentives with patient outcomes.

Virta's continuous remote care platform provides personalized nutrition and behavioral support.

Upsides

Virta Health has achieved over $100M in annualized revenue with sustainable weight loss solutions.

Partnerships with major payers like U-Haul enhance Virta's market reach and credibility.

Growing skepticism about GLP-1 medications boosts demand for Virta's alternative treatments.

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