Xometry

Paid Media Specialist

Brazil

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Manufacturing, BiotechnologyIndustries

Requirements

Candidates should possess a Bachelor's degree in marketing, advertising, or a related field, or equivalent demonstrable skills, and have over 3 years of experience in paid media advertising with a proven track record of developing and managing successful campaigns that drive significant ROI and business growth. A deep understanding of paid media best practices across various platforms, strong analytical skills with experience in marketing analytics platforms, and expertise in Google Ads, Meta Ads, Display Networks, Excel, Google Sheets, and Looker or similar BI tools are required. Experience in a fast-paced environment and excellent communication and interpersonal skills are also necessary.

Responsibilities

The Paid Media Specialist will conduct market research and competitor analysis to identify target audiences and advertising opportunities. They will develop and manage paid media campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Reddit to drive brand awareness, user activity, lead generation, and customer acquisition. Responsibilities include overseeing budget allocation, analyzing campaign performance data using advanced analytics tools, and staying up-to-date on paid media trends. The specialist will partner with marketing leadership to align paid media execution with business priorities, build relationships with stakeholders across marketing, sales, and product teams, and develop and present paid media roadmaps and reports to senior leadership.

Skills

Paid Media
Digital Marketing
Google Ads
Facebook Ads
LinkedIn Ads
Reddit Ads
Market Research
Competitor Analysis
Budget Allocation
Performance Analysis
Analytics Tools
Marketing Strategy
Stakeholder Management
Reporting

Xometry

Online platform for custom manufacturing services

About Xometry

Xometry connects businesses with manufacturers for custom manufacturing and industrial supply services. Clients can upload design files to receive instant quotes for various production methods, including 3D printing, CNC machining, injection molding, and sheet metal fabrication. The platform utilizes a large network of manufacturing partners to ensure quick delivery of high-quality parts at competitive prices. Additionally, Xometry offers a range of industrial supplies, such as raw materials and tooling, with a program that allows clients to manage costs effectively. Unlike many competitors, Xometry has no minimum order requirements and provides fast shipping, making it suitable for businesses of all sizes. The goal of Xometry is to simplify the manufacturing process and provide accessible solutions for custom parts and supplies.

North Bethesda, MarylandHeadquarters
2013Year Founded
$202.4MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, Consumer GoodsIndustries
501-1,000Employees

Benefits

Medical, dental, & vision insurance
Life insurance
401(k) with company matching
Equity
Generous PTO
Paid volunteer time
Commuter & parking benefits
Maternity & Paternity leave
Free snacks
Dog-friendly office spaces

Risks

Increased competition from digital B2B marketplaces could threaten Xometry's market share.
New executive appointments may lead to strategic shifts disrupting current operations.
Rapid AI and machine learning advancements may outpace Xometry's current capabilities.

Differentiation

Xometry offers instant pricing and lead time for tube cutting and bending.
The company provides a comprehensive platform for on-demand custom manufacturing services.
Xometry's Supplies Flex program helps clients manage costs and avoid price fluctuations.

Upsides

Sanjeev Singh Sahni's appointment could enhance operational efficiencies and global growth strategies.
Digital B2B marketplaces align with Xometry's model, potentially increasing its market share.
Investor confidence is strong, with new investments from Verition Fund Management and Nicholas Investment Partners.

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