Senior Programmatic Manager

Baltimore, Maryland, United States

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$79,000 – $102,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

Candidates must have 4+ years of experience in display and programmatic advertising within an agency setting, with knowledge of real-time bidding, ad networks, demand-side platforms, attribution models, and Google Marketing Platform. Expertise in managing campaigns using DSPs such as DV360, Amazon, and The Trade Desk is required, along with strong analytical skills, advanced Excel/Google Sheets proficiency, and excellent business writing and interpersonal abilities. The ability to experiment with new methods and technologies to solve complex problems is also essential.

Responsibilities

The Senior Programmatic Manager will optimize campaign performance across programmatic platforms, develop client strategies based on insights, and partner with Business Development on prospective client strategies. Responsibilities include interfacing with clients, collaborating across teams to create holistic digital solutions, interpreting attribution modeling and third-party analytics data, managing deal economics, media allocation, and advertiser investment decisions, and mentoring junior staff.

Skills

Programmatic advertising

Ad operations

Campaign optimization

Data analysis

Client communication

Real-time bidding

Ad networks

Demand-side platforms

Attribution models

Digital marketing

Jellyfish

Platform for engineering intelligence and strategy

About Jellyfish

Jellyfish offers a platform that integrates business and financial strategies into the Software Development Life Cycle (SDLC). It provides insights into engineering efforts, helping businesses improve planning and decision-making while identifying bottlenecks to enhance operational efficiency. The platform also tracks deliverable progress and focuses on team health by combining quantitative data with qualitative feedback. Jellyfish aims to improve the effectiveness of engineering teams, ensuring they can deliver value efficiently.

Boston, MassachusettsHeadquarters

2017Year Founded

$114MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Risks

Free DevEx product may cannibalize existing paid offerings, affecting revenue.

New managing director could lead to strategic shifts, causing internal disruptions.

Privacy concerns with Jellyfish Benchmarks may affect customer trust and retention.

Differentiation

Jellyfish aligns engineering efforts with business goals, enhancing strategic decision-making.

The platform offers unique insights into engineering data, improving planning and forecasting.

Jellyfish Benchmarks provides comparative performance data, setting it apart in engineering management.

Upsides

Increased demand for aligning engineering with business objectives boosts Jellyfish's market potential.

Availability on AWS Marketplace simplifies procurement, expanding Jellyfish's customer reach.

Free Developer Experience product enhances team health, attracting more users to the platform.

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