Cars Commerce

Performance Manager

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Biotechnology, E-commerceIndustries

Requirements

Candidates must possess account management and performance management experience, along with digital marketing and media buying expertise. Excellent customer service, outstanding presentation, and communication skills are essential, with the ability to project confidence over the phone. Strong organizational skills, punctuality, and attention to detail are required, as is a capacity for fast learning and interest in new technologies. The role demands the ability to remain calm under pressure and succeed working independently in a remote environment. Proficiency in Google Analytics, Paid Search and media (Google, Facebook, Microsoft, Video, Display), SEO Fundamentals and Principles, and Website Design Best Practices is necessary.

Responsibilities

The Performance Manager will provide expert guidance on digital media strategies, recommending tailored solutions to help clients achieve their marketing and business objectives through data-driven insights. Responsibilities include meeting preparation and presentation, developing and discussing client strategies for Websites, Digital Advertising, Conversations Chat Platform, and Online Shopper Digital Retailing. The role involves creating and executing unique marketing ideas and strategies for dealer partners, staying current with industry trends, and educating clients on all Cars Commerce capabilities. The Performance Manager will work seamlessly with various departments, including General Support, Inventory Support, Digital Advertising, SEO, Compliance, Marketing Design, Sales, and Analytics. They will be responsible for maintaining and retaining a Dealer Inspire book of business and have the opportunity to generate sales referrals.

Skills

Performance Management
Platform Management
Media Performance
Automotive Retail
Digital Marketing
Data Analysis
Collaboration
Communication

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters
1998Year Founded
IPOCompany Stage
Data & Analytics, Automotive & TransportationIndustries
1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.
Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.
Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.
The platform provides valuable insights and data to automotive businesses.
Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.
AI-driven personalization enhances user experience and engagement on Cars.com.
The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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