Flock Safety

Paid Social Analyst

United States

$100,000 – $120,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Public Safety, SecurityIndustries

Requirements

Candidates should have 3-5 years of experience in paid social media, managing budgets exceeding $1 million quarterly. A strong understanding of Meta Ads, LinkedIn Ads, audience targeting, and content syndication is required. Familiarity with Salesforce reporting, ABM platforms, Google Tag Manager, and UTM tracking is preferred, along with experience training AI tools and possessing excellent data analytics skills, preferably with BI tools like Tableau or Power BI.

Responsibilities

The Paid Social Analyst will manage and execute end-to-end paid social campaigns across channels like Meta, LinkedIn, and Reddit to drive awareness and revenue growth. They will collaborate with brand and content teams to develop engaging assets, ensure accurate campaign tracking and reporting, and translate data into actionable insights for optimization. The role involves building a full-funnel strategy across Flock's product lines and verticals, aligning paid social efforts with overall marketing strategy, and partnering with demand generation and marketing operations teams.

Skills

Paid Social
Meta
LinkedIn
Reddit
Performance Marketing
Demand Generation
Campaign Management
Data Analysis

Flock Safety

License plate reader cameras for crime prevention

About Flock Safety

Flock Safety provides a system aimed at enhancing public safety through crime prevention while ensuring privacy and reducing bias. The main product is a network of license plate reader cameras that capture essential vehicle information, which helps in solving crimes. These cameras utilize machine learning technology to ensure that the data collected is objective and ethically used. Flock Safety serves a variety of clients, including neighborhoods, businesses, and law enforcement agencies in over 1,000 cities. The company operates on a subscription model, where clients pay for the installation, maintenance, and access to data and analytics. This approach not only generates a steady revenue stream but also allows clients to benefit from ongoing updates and support. Flock Safety's goal is to create safer communities by providing effective crime prevention tools that respect individual privacy and foster trust between the public and law enforcement.

Atlanta, GeorgiaHeadquarters
2017Year Founded
$372.2MTotal Funding
SERIES_ECompany Stage
Government & Public Sector, Enterprise Software, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Unlimited PTO
12 paid holidays
Fully-paid health benefits
16 weeks of parental leave
Work from home allowance
Learning & development stipend
Home office stipend

Risks

Privacy concerns may lead to legal challenges affecting ALPR technology operations.
Integration of drone technology may increase operational costs and financial strain.
Economic downturns could reduce client spending on subscription-based services.

Differentiation

Flock Safety integrates ALPR cameras with AI for unbiased crime-solving data.
The company offers a full-service, maintenance-free technology solution for public safety.
Flock Safety's platform combines community power to enhance safety across cities and businesses.

Upsides

Acquisition of Aerodome enhances drone technology for public safety solutions.
Partnership with MS2 expands AI Traffic Analytics capabilities for state agencies.
Solar-Powered Condor video solutions increase market penetration in infrastructure-lacking areas.

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