Paid Social Analyst

Paid Social Manager

Salary: $100K - $120K Location Type: Remote Employment Type: Full-Time

Who is Flock?

Flock Safety is an all-in-one technology solution dedicated to eliminating crime and enhancing community safety. Our intelligent platform unifies communities, including cities, businesses, schools, and law enforcement agencies, to collaboratively build a safer future. We provide a trusted, full-service, maintenance-free technology solution utilized by communities nationwide to solve and deter crime, ultimately fostering safer environments for everyone.

Our comprehensive and intelligent public safety platform delivers actionable evidence crucial for solving, deterring, and reducing crime across neighborhoods, schools, businesses, and entire cities. We achieve this by transforming unbiased data into objective answers, all while upholding transparency and privacy.

Flock is committed to offering a career-defining experience that allows you to make a tangible impact on your community. While safety is our core business, we foster a supportive team environment that optimizes the remote experience to build strong and fulfilling relationships, even when physically apart. Our dedicated employees thrive in a positive and inclusive atmosphere that rewards a bias towards action.

We have secured over $700M in venture capital from prominent investors such as Tiger Global, Andreessen Horowitz, Matrix Partners, Bedrock Capital, Meritech Capital Partners, and Initialized Capital. With a valuation now exceeding $7.5B, Flock is experiencing intentional growth and is seeking exceptional talent to help us achieve our goal of reducing crime in the United States by 25% within the next three years.

The Opportunity

Reporting to the Performance Marketing Manager, this role will be responsible for managing and owning the paid social strategy for Flock Safety. You will execute end-to-end marketing campaigns aimed at increasing awareness and driving pipeline and revenue growth. We are seeking candidates with a proven history of generating demand through channels such as Meta, LinkedIn, Reddit, CTV, and ABM platforms like 6sense. You will collaborate closely with various teams across marketing and revenue, including demand generation, content, brand, and marketing operations. The ideal candidate is a self-starter, achievement and results-driven, and eager to experiment with AI tools and insights to enhance campaign performance.

Key Responsibilities:

• Lead paid social strategy by managing a diverse range of channels and continuously testing new platforms, ad placements, messaging, and creative approaches across the funnel.
• Partner with brand and content teams to develop and distribute engaging assets that drive visibility and engagement across paid social channels.
• Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning.
• Collaborate with demand generation and marketing operations teams to align paid social efforts with overall strategy, ensuring campaigns are optimized to meet pipeline goals.
• Build a full-funnel paid social strategy across Flock’s product line and verticals.

The Skillset

Requirements:

• 3-5 years of proven experience in paid social, managing budgets exceeding $1 million per quarter.
• Strong knowledge of Meta Ads, LinkedIn Ads, and other paid social platforms.
• Deep understanding of audience targeting options across Meta and LinkedIn.
• Excellent data analytics skills; experience with BI tools such as Tableau, Power BI, or Sigma is preferred.
• Skilled in content syndication and maximizing reach and impact across multiple channels.
• Creative and analytical mindset with the ability to generate, test, and measure new ideas across the full marketing funnel.
• Strong communication skills with the ability to build effective cross-functional partnerships.
• Ability to train your own AI using your preferred generative language model to boost efficiency and explore creative applications.
• Familiarity with Salesforce reporting.
• Familiarity with an ABM platform (e.g., 6Sense, Demandbase, etc.).
• Familiarity with Google Tag Manager and UTM tracking.