VP, Marketing
FoodsmartSalary not specified
- Full Time
- Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Fitness, Healthcare, MarketingIndustries
Requirements
Candidates should possess 6-8 years of experience in Brand Marketing, B2B marketing, sales enablement, or partnerships marketing, ideally within the tech, health & wellness, or advertising industries. They should have experience creating marketing toolkits, advertiser creative, or sales collateral, along with strong project management skills and attention to detail, excellent written and verbal communication skills, and the ability to work cross-functionally and manage multiple stakeholder needs.
Responsibilities
The B2B Marketing Lead will own and update MyFitnessPal advertising specs documentation, partner with the sales team to understand client needs and craft custom marketing playbooks, identify new marketing placement options, serve as the main marketing point of contact for advertisers post-contract, guide advertisers through the asset submission process, provide creative feedback, work closely with the Partnerships team to build scalable toolkits and onboarding materials, create co-branded marketing assets, create and maintain the Marketing sections of sales toolkits, plan marketing events, collaborate across Marketing teams, Product, and Legal to ensure consistency and compliance, and collect feedback from Sales and Partnerships teams to optimize resources and improve the partner experience.
Skills
Marketing
Advertising
Partnerships
Sales Enablement
Creative Development
Asset Management
Brand Guidelines
Collaboration
Cross-functional Communication
MyFitnessPal
Digital health platform for fitness tracking
About MyFitnessPal
MyFitnessPal is a digital health and fitness platform that helps users achieve their weight loss and wellness goals through a mobile app and website. Users can track their calorie intake, monitor exercise, and access personalized meal plans, along with articles on nutrition and fitness. The platform operates on a freemium model, offering basic features for free and premium subscriptions for advanced tools. MyFitnessPal aims to support individuals at all fitness levels by providing comprehensive resources for improving health and well-being.
San Francisco, CaliforniaHeadquarters
2005Year Founded
$17.5MTotal Funding
BUYOUTCompany Stage
Consumer Software, HealthcareIndustries
201-500Employees