Demand Generation Specialist

Remote

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$87,000 – $92,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, StaffingIndustries

Requirements

Candidates should have 3-4 years of experience in demand generation, growth marketing, or digital marketing, preferably in a high-growth environment. A proven ability to conduct A/B tests and utilize data for decision-making is essential, along with experience executing integrated campaigns across various channels such as paid media, email, webinars, and direct mail. Strong analytical skills and excellent communication abilities are required, as well as a proactive, self-starter mentality.

Responsibilities

The Demand Generation Specialist will be responsible for testing and optimizing campaigns across various channels, including paid media, email, webinars, and direct mail, to improve conversion rates. They will manage and optimize paid media campaigns on platforms like Google, LinkedIn, and Meta in alignment with growth targets. This role involves planning and executing integrated B2B campaigns from conception to analysis, focusing on measurable ROI, and leading B2C acquisition campaigns to grow the healthcare professional talent pool. Collaboration with marketing, sales, and nurse acquisition teams to ensure campaign alignment and impact is also a key responsibility, along with leveraging marketing technology stacks like Marketo and Salesforce for campaign execution and performance tracking.

Skills

Demand Generation

Marketing Campaigns

A/B Testing

Paid Media

Google Ads

LinkedIn Ads

Meta Ads

Email Marketing

Webinars

Direct Mail

Analytics

Creativity

Data-driven

Medely

Connects healthcare professionals with facilities

About Medely

Medely connects healthcare professionals, like nurses and allied health workers, with hospitals and outpatient facilities that need temporary or permanent staff. The platform allows healthcare facilities to post their staffing needs, while professionals can accept assignments that fit their skills and schedules. Medely operates on a marketplace model, earning revenue through fees for successful matches and offering subscription plans for ongoing staffing support. The platform provides flexibility for healthcare workers, enabling them to choose their work hours and locations, while helping facilities efficiently fill staffing gaps to ensure patient care is maintained. Medely stands out by focusing on the needs of both healthcare providers and professionals, making it a significant player in the healthcare staffing industry.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$134MTotal Funding

SEEDCompany Stage

HealthcareIndustries

201-500Employees