Demand Generation Specialist

About Medely

Medely is a high-growth series-C technology start-up reimagining the future of healthcare work by providing an on-demand marketplace and workforce management tools. With the support of top-tier investors, Medely has quickly become a go-to platform for healthcare professionals to instantly access high-paying jobs with the freedom and flexibility to work when and where they want. As a fully remote team of sharp, collaborative, and entrepreneurial individuals, we are dedicated to redefining the way healthcare workers and facilities work together to provide for patients. We are looking for passionate and skilled professionals to join our team and help us take on tough challenges in this fast-expanding healthcare industry segment. Join us in our mission to transform the healthcare staffing industry and improve patient lives!

The Role

We’re looking for a creative, data-driven, and results-obsessed Demand Generation Specialist to join Medely’s fast-paced marketing team. Reporting to the Manager of Demand Generation, you’ll help fuel Medely’s growth by building and optimizing campaigns that attract both B2B healthcare facilities and B2C healthcare professionals (nurses, clinicians, and more). If you love testing new ideas, finding the sweet spot between creativity and analytics, and seeing your work directly impact pipeline and revenue, this role is for you. You’ll touch everything from paid media and email to webinars and direct mail — and you’ll collaborate with some of the most driven marketers, sales pros, and product leaders in the healthcare tech space.

The Impact You’ll Make

• Test & Optimize Relentlessly: Lead A/B tests on ad creatives, landing pages, and email copy - and explore new channels - to keep conversion rates climbing.
• Own Paid Media Impact: Partner with our media agency to run and optimize high-performing campaigns across Google, LinkedIn, and Meta, aligning spend with our growth targets.
• Launch Integrated Campaigns: Plan and execute cross-channel B2B campaigns (webinars, email nurtures, direct mail, and more) from idea to analysis, ensuring flawless delivery and measurable ROI.
• Grow Our Talent Pool: Lead B2C acquisition campaigns aimed at bringing new nurses and healthcare professionals onto the Medely platform.
• Collaborate Across Teams: Work hand-in-hand with marketing, sales, and nurse acquisition teams to ensure campaigns are aligned and impactful.
• Leverage Our Tech Stack: Use Marketo, Salesforce, and other tools to launch campaigns, track performance, and keep lead data clean and actionable.

Who You Are

• Experience: 3-4 years in demand generation, growth marketing, or digital marketing - ideally in a high-growth environment.
• Testing & Data: A track record of running A/B tests and using data to guide decision-making.
• Campaign Execution: Experience executing integrated campaigns across multiple channels (paid, email, webinars, direct mail).
• Analytical Skills: Strong analytical chops - you love turning performance metrics into actionable insights.
• Communication: Excellent communication skills and the ability to work seamlessly with internal and external partners.
• Initiative: A self-starter mentality - you’re proactive, curious, and excited to experiment and learn.

Why Medely

• Competitive Compensation: $87K - $92K, based on experience and performance.
• Long-term Incentives: 401k.
• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance.
• Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO.
• Paid Parental Leave:
• Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
• Ownership: Drive meaningful business impact on a team you’ll help build and define!
• Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!

Employment Details

• Employment Type: FullTime
• Location Type: Remote

Medely is an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.