GOAT Group

Performance Marketing Intern

United States

Not SpecifiedCompensation
Entry Level & New GradExperience Level
InternshipJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should be currently pursuing a BA/BS degree in marketing, business, economics, or a related field, or possess equivalent hands-on experience. Experience with Google Ads (Shopping, UAC, YouTube), Meta, Snapchat, and TikTok is preferred, and ads platform certifications are a plus. Proficiency in Excel or Google Sheets for data organization and analysis is required, along with strong attention to detail and comfort working cross-functionally in a fast-paced environment.

Responsibilities

The Performance Marketing Intern will support the execution and optimization of Google Ads, Meta, Snapchat, and TikTok campaigns across GOAT and Flight Club. They will analyze campaign performance, surface insights on key metrics, monitor active campaigns, assist with real-time optimizations, collaborate with the creative team on asset development, prepare weekly reporting dashboards, stay informed on platform updates, and coordinate with internal teams to align ad launches with product drops and promotions.

Skills

Google Ads
Meta
Snapchat
TikTok
Campaign Management
Data Analysis
Performance Metrics (ROAS, CAC, CTR, CVR)
Creative Asset Development
Reporting Dashboards
Industry Best Practices

GOAT Group

Marketplace for authentic sneakers and apparel

About GOAT Group

GOAT Group operates four brands—GOAT, Flight Club, Grailed, and alias—focused on providing authentic sneakers, apparel, and accessories to a global community of over 50 million members in 170 countries. The company connects buyers and sellers through its platforms, ensuring product authenticity with strict verification processes. Revenue is generated through transaction fees, premium services, and partnerships. GOAT Group stands out in the competitive fashion and streetwear market by catering to sneaker enthusiasts, fashion-forward individuals, and collectors, while leveraging its technological infrastructure to create a secure and seamless marketplace experience.

Bellflower, CaliforniaHeadquarters
2010Year Founded
$479.2MTotal Funding
SERIES_FCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave

Risks

FTC's $2M penalty may harm GOAT's reputation and consumer trust.
Intensifying competition in sneaker and streetwear markets could erode GOAT's market share.
Integration challenges from Grailed acquisition may distract from GOAT's core operations.

Differentiation

GOAT Group offers a unique marketplace for authentic sneakers and streetwear.
The company operates globally with 13 physical locations and extensive e-commerce platforms.
GOAT ensures product authenticity through rigorous verification processes, enhancing buyer trust.

Upsides

GOAT's $300M funding boosts growth and expansion opportunities in global markets.
Rising sneaker culture expands GOAT's customer base and market potential.
Collaborations with high-profile designers attract fashion-forward consumers to GOAT's platform.

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