Marketing Cloud Architect

Position Overview

• Location Type: Not specified
• Employment Type: Full Time
• Salary: Not specified

Supports the implementation and ongoing use of CDP/Marketing Cloud technology at Redstone Federal Credit Union. Collaborates closely with Marketing, Data Science, and other business units to play a pivotal role in advancing automation and personalization initiatives, developing key member insights, and enhancing current automation outcomes. Responsibilities also include designing and implementing advanced marketing solutions using the Marketing Cloud platform. This role is crucial for ensuring seamless integration, automation, and optimization of marketing activities, ultimately driving improved member experiences and business performance.

Requirements

• Comprehensive understanding of capturing customer data from various sources.
• Experience with analytics tools or other methods for generating actionable insights.
• Understanding of data integrity and standardization.
• Deep expertise in Marketing Cloud platforms.
• Ability to design and architect Marketing Cloud solutions.
• Collaboration skills with cross-functional teams and stakeholders.
• Project management skills, including timeline management and budget adherence.
• Adherence to security procedures and strict confidentiality of member information.

Responsibilities

• Assists in the management and design of the reporting environment, including overseeing data sources, ensuring security protocols, and maintaining metadata.
• Supports initiatives aimed at ensuring data integrity and standardization.
• Independently leads the design and architecture of Marketing Cloud solutions.
• Provides deep expertise in Marketing Cloud platforms to help optimize the use of marketing automation tools, customer journeys, and campaigns.
• Acts as the primary point of contact for all technical aspects of the Marketing Cloud.
• Serves as the custodian of the Marketing Data Management, overseeing both the current state and the target state architecture.
• Defines objectives for technology components and frameworks, including reference architectures and their implementations.
• Analyzes marketing program opportunities and outcomes to drive growth within targeted business unit market segments.
• Collaborates cross-functionally to identify and document business requirements, ensuring that marketing data is accessible and consumable through Marketing Cloud Intelligence.
• Oversees project timelines, ensuring that tasks are completed on schedule and within budget.
• Proactively manages the daily operations of project tracking, scheduling, and information sharing across a diverse range of high-volume projects.
• Implements best practices for the customer experience to enhance user engagement, drive increased responses, and improve overall satisfaction.

Company Information

• Redstone Federal Credit Union

Additional Expectations

• Maintains a professional image and demeanor at all times, consistently demonstrating Credit Union RISE Values and adhering to the Code of Ethics.