Senior CRM Marketing Manager

About Brigit

Brigit is a holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In's 2025 Best Places to Work For In New York City
• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.
• Built In’s 2023 - 2025 Best Startups to Work For In New York City
• Fast Company’s Most Innovative Companies of 2022
• Business Insider’s Most Promising Consumer Startups 2022
• Forbes Fintech 50 2022

The Role

As a Senior CRM Manager at Brigit you will contribute to day-to-day operations for major Brigit CRM channels (Email, SMS, in-app and push) including maintenance of content and deployment calendar. Core focus and responsibilities include:

• Partnering closely with Brand, Product, Compliance, and Data while identifying upsell, cross-sell, and engagement opportunities within both marketing and transactional touchpoints.
• Running A/B tests, performing analysis, and optimization across marketing and transactional workflows for both new and existing products
• Owning transactional workflow reporting and monitoring
• Using data to identify opportunities for activation/upsell in existing/new transactional
• Getting team alignment on changes and improvements
• Optimizing for brand and user experience

Your areas of focus will be partnership with the Product team as we launch new products and optimize existing CRM workflows, including transactional communications in adherence with compliance regulations. You will strategize, collaborate on, and manage CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, monitoring, reporting and analysis. This is a very impactful role that will work cross-functionally with Brand, Product, Design, and Engineering to enable new personalized customer journeys. This role reports to the CRM Director.

What You'll Be Doing

• Optimize transactional and lifecycle workflows to support the user journey through the Brigit app as they interact with the various Brigit products.
• Partner with the product team and lead conceptualizing, creating and managing CRM initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.
• Manage CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, building, monitoring, reporting and analysis.
• Create and monitor complex journeys, triggers and automations with static and dynamic content.
• Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner.
• Collaborate cross-functionally with Brand, Product, Design, Engineering, Data and Legal/Compliance to deliver compelling new personalized customer journeys.

What You Have

• 5-7 years of hands-on experience managing CRM programs from conception through analysis.
• Customer obsessed and a creative thinker; you care deeply about our customers as well as delightful, on-brand experiences.
• Strong experience with Iterable including custom events and dynamic scripting language (handlebars)
• Ability to write or at least edit intuitive CRM copy for transactional events, welcome emails, etc.
• Experience testing and optimizing transactional, event based workflows for email, push, SMS
• Knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws.
• Passion for data-driven marketing and building programs that drive incremental results.
• Excellent analytical and quantitative skills.
• Team player and strong communicator.

Employment Type

FullTime

Location Type

Remote