Prompt and Campaign Manager
BlinkistSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial Services, Mobile AppsIndustries
Requirements
Candidates should have 5-7 years of hands-on experience managing CRM programs from conception through analysis, with strong experience using Iterable including custom events and dynamic scripting language. They must be customer-obsessed, creative thinkers, and possess strong analytical and quantitative skills, with knowledge of customer segmentation, list management, deliverability, and CAN-SPAM laws.
Responsibilities
The Senior CRM Marketing Manager will manage CRM campaigns from end to end, including strategy, requirement gathering, briefing, optimizations, monitoring, reporting, and analysis. They will optimize transactional and lifecycle workflows, partner with the product team to create and manage CRM initiatives via email, push notifications, SMS, and in-app messaging, and collaborate cross-functionally to deliver personalized customer journeys.
Skills
CRM
Email Marketing
SMS Marketing
In-app Messaging
Push Notifications
A/B Testing
Data Analysis
Marketing Automation
Product Marketing
User Experience
Compliance
Brigit
Financial services for improving financial health
About Brigit
Brigit provides financial services aimed at helping everyday Americans improve their financial health. The company offers transparent and fair financial products that assist users in managing their finances effectively and avoiding unnecessary fees. Brigit's services are designed to promote wise spending and financial stability, ensuring that users can keep more of their money. Unlike many competitors, Brigit's business model aligns with the interests of its customers, focusing on putting money back into their hands rather than imposing high fees. The team at Brigit consists of experts from top institutions, bringing valuable experience in tackling financial insecurity. The company's goal is to enhance the financial well-being of its members through accessible and straightforward financial solutions.
New York City, New YorkHeadquarters
2017Year Founded
$107MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees
Benefits
Medical benefits
Generous PTO
Paid parental leave
Phone/wifi stipend
401k
Snacks & more
Risks
FTC action against Brigit could lead to regulatory challenges and fines.
Acquisition by Upbound Group may disrupt Brigit's business model and customer relationships.
Brigit Premium may face adoption challenges if value isn't clearly communicated to users.
Differentiation
Brigit offers transparent, fair financial products focused on improving financial health.
The company aligns its business model with customer interests, avoiding unfair fees.
Brigit's team includes experts from Amazon, Deutsche Bank, and Palantir.
Upsides
Brigit has helped members save over $250 million in fees since launch.
The launch of Brigit Premium caters to growing demand for financial literacy tools.
Brigit's Credit Builder product targets the rising popularity among younger demographics.
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