Marketing Operations Manager at Aera Technology

Pune, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

Bachelor’s degree in Marketing, Business, or a related field
3-5 years of experience in marketing operations or a similar role, with significant experience managing HubSpot, Salesforce, and Zoom Info
Deep understanding of marketing automation, lead generation, and CRM processes
Experience with data integration and ensuring smooth operations between HubSpot and Salesforce
Strong analytical skills with the ability to extract actionable insights from data
Excellent project management skills with the ability to manage multiple projects and priorities
High attention to detail and problem-solving skills
Experience with B2B marketing (preferred)
Experience with ABM strategies (preferred)
‘Can-do’ attitude and an eye for details

Responsibilities

Manage and optimize HubSpot, ensuring seamless integration with Salesforce and other platforms
Develop, manage, and optimize marketing workflows, automations, and nurturing campaigns within HubSpot
Manage lead scoring models and lead routing processes to sales teams
Ensure data cleanliness and synchronization between HubSpot and other systems (e.g., Salesforce)
Build and maintain marketing reports, dashboards, and analytics to track campaign performance, lead generation, and customer journey insights
Collaborate with the sales and marketing teams to develop strategies for lead generation, nurturing, and conversion
Monitor the performance of marketing campaigns and make data-driven recommendations for optimization
Manage segmentation and database health to prevent database exhaustion and improve targeting accuracy
Support marketing campaigns, programs, and segmentation strategies to personalize marketing efforts
Troubleshoot issues within the marketing automation platform and provide solutions to maintain system performance
Provide training and support to team members on HubSpot best practices and usage
Explore and implement the latest LLM & Agentic integrations that will further enhance our operations

Skills

HubSpot

Salesforce

Marketing Automation

Lead Scoring

Lead Routing

Workflow Automation

Nurturing Campaigns

Digital Marketing

Webinars

Aera Technology

AI system for decision automation and recommendations

About Aera Technology

Aera Technology focuses on decision automation using artificial intelligence. Its AI system analyzes how businesses operate, providing real-time recommendations and taking autonomous actions to enhance decision-making. By learning from past decisions, the system continuously improves its future suggestions. Aera Technology primarily targets large corporations with complex supply chains, offering a tool that refines and indexes data from enterprise systems to deliver real-time insights. This allows businesses to accurately predict risks and opportunities, while also recommending optimal actions. Aera's unique approach includes proactively engaging users and autonomously executing decisions, setting it apart from competitors. The company's goal is to help businesses make faster, more informed decisions, ultimately increasing efficiency and profitability.

Mountain View, CaliforniaHeadquarters

2017Year Founded

$168.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Benefits

Stock Options: We believe every Aera team member should have a stake in our future success

Medical: Benefits provided through your choice of Aetna PPO, Aetna HDHP, or, for California-based team members, Kaiser

Dental: No monthly cost to employee through Delta Dental

Vision: No monthly cost to employee through VSP

401(k) and Additional Benefits Plans: Employees can contribute to: 401(k) plan (Traditional/Roth); Health Savings Account (HSA); Flexible Savings Account (FSA); Supplemental Life Insurance Plan; Short-term Disability; Commuter Benefit Program

Learning and Development: You’ll have access to professional development content through Udemy, our online learning platform. Udemy offers thousands of courses to help you learn new skills - whether for your professional development or your personal interests

Employee Referral Program: Earn cash when your referrals get hired!

Events and Extras: We work hard and get things done, but we also value the importance of having fun: office outings; birthday celebrations; holiday parties; weekly in-office lunches, and more

Paid Time Off: To give our best and live a well-balanced life, we need to take time off for rest, relaxation and rejuvenation. Here at Aera, we offer flexible paid time off. In addition, we have 10 paid holidays each year

Snacks: When you’re working from the office, you’ll have access to our fully stocked kitchen with a selection of snacks and beverages

Risks

Competition from established AI companies like IBM and Google threatens Aera's market share.

Rapid AI advancements may outpace Aera's feature integration, risking obsolescence.

Data privacy concerns and regulatory scrutiny could impact Aera's operations and client trust.

Differentiation

Aera Technology offers a unique AI system for real-time decision automation.

The Aera Decision Cloud integrates seamlessly with existing enterprise systems and data sources.

Aera's platform continuously learns, improving recommendations and decision-making over time.

Upsides

Aera's generative AI enhances user experience with a conversational interface for decision-making.

The 'AI Test Drives' program accelerates enterprise adoption of AI-powered decision-making.

Recognition as a leader in Decision Intelligence Platforms boosts Aera's market credibility.

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Marketing Operations Manager at Aera Technology

Requirements

Responsibilities

Skills

Aera Technology

About Aera Technology

Benefits

Stock Options: We believe every Aera team member should have a stake in our future success

Medical: Benefits provided through your choice of Aetna PPO, Aetna HDHP, or, for California-based team members, Kaiser

Dental: No monthly cost to employee through Delta Dental

Vision: No monthly cost to employee through VSP

401(k) and Additional Benefits Plans: Employees can contribute to: 401(k) plan (Traditional/Roth); Health Savings Account (HSA); Flexible Savings Account (FSA); Supplemental Life Insurance Plan; Short-term Disability; Commuter Benefit Program

Learning and Development: You’ll have access to professional development content through Udemy, our online learning platform. Udemy offers thousands of courses to help you learn new skills - whether for your professional development or your personal interests

Employee Referral Program: Earn cash when your referrals get hired!

Events and Extras: We work hard and get things done, but we also value the importance of having fun: office outings; birthday celebrations; holiday parties; weekly in-office lunches, and more

Paid Time Off: To give our best and live a well-balanced life, we need to take time off for rest, relaxation and rejuvenation. Here at Aera, we offer flexible paid time off. In addition, we have 10 paid holidays each year

Snacks: When you’re working from the office, you’ll have access to our fully stocked kitchen with a selection of snacks and beverages

Risks

Competition from established AI companies like IBM and Google threatens Aera's market share.

Rapid AI advancements may outpace Aera's feature integration, risking obsolescence.

Data privacy concerns and regulatory scrutiny could impact Aera's operations and client trust.

Differentiation

Aera Technology offers a unique AI system for real-time decision automation.

The Aera Decision Cloud integrates seamlessly with existing enterprise systems and data sources.

Aera's platform continuously learns, improving recommendations and decision-making over time.

Upsides

Aera's generative AI enhances user experience with a conversational interface for decision-making.

The 'AI Test Drives' program accelerates enterprise adoption of AI-powered decision-making.

Recognition as a leader in Decision Intelligence Platforms boosts Aera's market credibility.

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