Sr. Manager, Global System Integrator Marketing (Remote) at Crowdstrike

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

12+ years of marketing experience with 5+ years specifically leading GSI partner marketing programs
Proven track record of developing and executing marketing strategies with GSIs that delivered measurable pipeline and revenue impact
Experience designing and implementing successful ABM programs in partnership with system integrators
Deep understanding of the GSI business model and go-to-market approach
Experience working with strategic GSIs or solution providers, preferably in a SaaS or cybersecurity environment
Strong leadership presence

Responsibilities

Develop and execute joint marketing strategies with priority GSIs to drive demand, pipeline, and revenue
Build and implement joint account-based marketing (ABM) programs with partners targeting high-value mutual prospects and customers
Align marketing initiatives to global GSI partner business plans, sales priorities, and corporate objectives
Develop and execute co-marketing campaigns that drive new business and expand existing accounts, including creating thought leadership content, organizing CXO programs, and implementing other strategic marketing initiatives
Partner with field marketing teams to activate GSI campaigns globally
Manage MDF/co-investment planning for GSI partners, ensuring ROI and compliance
Create scalable demand generation frameworks tailored to the unique needs of GSI partners
Serve as the primary marketing representative for key GSI relationships, representing CrowdStrike at planning sessions and business reviews
Drive cross-functional alignment between business development, alliance leadership, field marketing, and other teams to ensure cohesive execution
Collaborate with alliance teams, partner marketing, and product marketing teams to ensure execution and alignment of GSI initiatives
Act as a trusted advisor to GSI partner counterparts, building joint GTM relationships
Provide executive-level reporting and updates on program impact, ROI, pipeline, and contribution
Define and track KPIs specific to GSI partnerships, including pipeline creation, influenced revenue, marketing-sourced leads, and partner engagement
Develop comprehensive GTM marketing plans that align with revenue goals and GSI partner business objectives
Measure and optimize joint ABM program effectiveness across target accounts

Skills

Key technologies and capabilities for this role

Marketing StrategyAccount-Based MarketingABMDemand GenerationPipeline ManagementPartner MarketingStakeholder InfluenceCampaign ExecutionGSI PartnershipsRevenue Growth

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is remote.

What is the salary range for this role?

This information is not specified in the job description.

What key skills are required for this Senior Manager role?

The role requires strong strategic thinking, leadership presence, and the ability to influence stakeholders across multiple functions, along with experience developing and executing joint marketing strategies, ABM programs, and co-marketing campaigns.

What is the company culture like at CrowdStrike?

CrowdStrike cultivates a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers, with a focus on limitless passion, relentless innovation, and commitment to customers, community, and each other.

Who does this role report to?

The role reports to the Senior Director of Global Alliance Marketing.

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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