Marketing Automation Manager
Procore TechnologiesSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Biotechnology, AI, Marketing TechnologyIndustries
Requirements
Candidates should possess 3+ years of hands-on experience with Marketo and Salesforce, including designing end-to-end lead lifecycle and campaign operations, and a deep understanding of B2B SaaS marketing funnels. Strong experience with lead management, routing logic, scoring models, and funnel analytics is required, along with demonstrated ability to operationalize complex marketing strategies through scalable systems and processes.
Responsibilities
The Marketing Operations Manager will own and optimize the marketing automation platform (Marketo), including lead lifecycle, nurture programs, scoring, routing, and integration with Salesforce; manage lead flow across the funnel, ensuring accurate tracking of MQLs, SALs, SQLs, and Closed-Won opportunities, and collaborate with Sales Ops on routing rules and SLAs; build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution; monitor and troubleshoot syncs between Marketo and Salesforce; support campaign execution by managing campaign setup, QA, and launch processes; partner with marketing and analytics teams to guide the development of dashboards and reports; champion best practices for database hygiene, segmentation, compliance (GDPR, CAN-SPAM, TCPA), and naming/taxonomy conventions; identify opportunities for automation and personalization, including the use of AI; and lead or support Martech projects including tool evaluations, integrations, and implementation of new capabilities.
Skills
Marketing Automation
Marketo
Salesforce
Lead Lifecycle Management
Nurture Programs
Lead Scoring
Lead Routing
Demand Generation
Campaign Execution
Data Analysis
Automation
Podium
Streamlines local business communications and payments
About Podium
Podium delivers a multi-product platform specifically designed for local businesses, combining AI technologies to enhance communication, facilitate payments, and manage text marketing campaigns effectively. The company's robust features, including review generation, webchat, text messaging, and phone call management, not only optimize day-to-day operations but also drive local business growth. Working at Podium offers the opportunity to contribute to innovative solutions that make significant impacts in how local businesses engage with their customers and manage their services efficiently.
Lehi, UtahHeadquarters
2014Year Founded
$407.2MTotal Funding
SERIES_DCompany Stage
Enterprise Software, Fintech, AI & Machine LearningIndustries
1,001-5,000Employees
Benefits
Open and transparent culture
Remote first work setting for Engineering & Product
Great opportunities for career growth
401(k) with a competitive matching contribution plan
Unlimited vacation (yes, we want you to have a work-life balance)
Great medical, dental, vision benefits
Lots of Swag
Risks
Twilio's acquisition of Zipwhip may increase competition in business texting services.
Strategic shifts by new CMO Pauline Reader might not align with customer expectations.
Podium's exposure to the water heater market could face demand fluctuations and regulatory changes.
Differentiation
Podium offers a unique messaging platform tailored for local business interactions.
The platform integrates seamlessly with various communication channels for unified customer experiences.
Podium's tools enable businesses to gather online reviews and enhance customer relationships.
Upsides
Podium's partnership with Bradford White enhances its reach in the contractor market.
The rise of SMS marketing with a 98% open rate benefits Podium's messaging platform.
Integration with AI-driven chatbots boosts customer interaction and satisfaction for Podium users.
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