Marketing Automation Manager

California, Kentucky, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Construction TechnologyIndustries

Requirements

Candidates should have 6+ years of experience in marketing automation, customer lifecycle, or a similar role, preferably in a B2B SaaS environment. Expertise in the Braze platform, including In-App messages, Content Catalogs, Content Cards, behavioral-driven campaign triggers, dynamic content using Liquid logic, and A/B testing setup is required. A Bachelor's degree or equivalent work experience is preferred, along with experience in designing and managing global marketing programs, strategies, or processes, and an analytic mindset for data-driven decision-making. Demonstrated interpersonal skills to build strong relationships and partner across teams are also necessary.

Responsibilities

The Marketing Automation Manager will build complex end-to-end customer journeys in the Braze platform, leveraging real-time data, ML models, and AI integrations to drive business metrics. This role involves partnering with marketing, CS, Product, and engineering teams to design integrated customer journeys, gain a working knowledge of Procore's data and processes beyond Braze, and scope data integrations with third-party platforms. Responsibilities include owning and managing Procore's Braze platform operationally, aligning with the Lifecycle marketing team to deliver personalized campaigns, collaborating with Analytics teams for campaign tagging and data analysis, and suggesting new technologies or workflows to integrate AI and other platforms. The manager will also help design and manage pilot programs, support regional teams as the global Braze leader, and provide guidance and training.

Skills

Marketing Automation

Braze

Customer Journeys

Data Integration

Personalization

Customer Lifecycle Marketing

Omni-channel campaigns

CDP

Analytics

Procore Technologies

Construction management software for project efficiency

About Procore Technologies

Procore Technologies provides construction management software that helps streamline and improve the efficiency of construction projects. Its platform includes a variety of tools that assist with different stages of construction, such as prequalification, bid management, estimating, quality and safety management, design coordination, and Building Information Modeling (BIM). This software allows construction teams to enhance communication and visibility between field and office operations, which helps ensure projects are completed on time and within budget. Procore stands out from its competitors by offering a comprehensive all-in-one solution and personalized support services, including training and resources tailored to the specific needs of different clients. The company's goal is to be a trusted partner for construction professionals worldwide, enabling them to successfully manage their projects and adapt to industry trends.

Carpinteria, CaliforniaHeadquarters

2003Year Founded

$552.3MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Professional Development Budget

Risks

Increased competition from new entrants like OpenSpace could challenge Procore's market position.

Dependency on FYLD integration may pose risks if FYLD's platform encounters issues.

Adoption challenges or technical issues with Procore AI Solutions could impact user satisfaction.

Differentiation

Procore offers a comprehensive suite covering all construction stages, from preconstruction to closeout.

The platform integrates BIM and AI solutions, enhancing project management and safety.

Procore's global reach with over 1,000,000 projects in 125 countries sets it apart.

Upsides

Procore's AI solutions aim to boost efficiency and safety in construction management.

The FYLD integration resulted in a 12% productivity gain, enhancing field-office connectivity.

Investment by LMR Partners LLP indicates strong confidence in Procore's growth potential.

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