Marketing Operations Manager

The Marketing Operations Manager will own the configuration, administration, and governance of HubSpot Marketing Hub, including lifecycle stages, lead scoring, workflows, forms, landing pages, and email templates. They will optimize the go-to-market stack across HubSpot, Salesforce, ZoomInfo, Clay, Salesloft, RevenueHero, and Google Analytics, ensuring reliable data sync, field mapping, and deduplication. Responsibilities include researching and recommending new tools to improve Marketing Operations, building and tracking campaigns (email, webinars, paid, content syndication, lead nurturing), establishing UTM standards, campaign object strategy, and multi-touch attribution. The role involves creating dynamic segments and cohorts for targeting and suppression logic, standardizing lead capture, enrichment, and routing processes, and monitoring SLA adherence and conversion health. Database quality and compliance, including data hygiene, normalization, consent, and privacy regulations, will be managed through runbooks and audits. The manager will track funnel KPIs, campaign ROI, and velocity, surfacing insights and recommendations, and partnering with Marketing to A/B test nurture campaigns, landing pages, and messaging. They will also document playbooks and train stakeholders, and collaborate closely with RevOps on lifecycle architecture, attribution models, and data contracts, as well as with Sales leadership on feedback loops and lead management.