Marketing Operations Senior Analyst

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Mental Health, BiotechnologyIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, Analytics, or have equivalent relevant experience. A minimum of 5-8 years in marketing/campaign operations or a similar role is required, along with deep expertise in full lifecycle campaign development, including triggered workflows, transactional messaging, and personalized communications at scale. Proficiency in marketing automation platforms such as Iterable, Braze, HubSpot, Customer.io, or Marketo, with demonstrated experience optimizing complex workflows, is essential. Strong knowledge of SQL and experience with customer data platforms (CDPs), CRM systems, and real-time event tracking tools are also necessary. Experience applying AI/ML models in lifecycle marketing is a plus.

Responsibilities

The Marketing Operations Senior Analyst will drive and evolve the marketing automation infrastructure, ensuring scalability, efficiency, and AI integration across the customer lifecycle. They will oversee and monitor lifecycle programs for consistent deliverability across email, SMS, and push marketing channels. This role involves leading cross-functional collaboration with Growth, Product, Data, and Engineering teams to execute personalized engagement campaigns. Responsibilities include overseeing campaign operations, managing resources, timelines, QA, and stakeholder communication. The analyst will identify and integrate AI tools into workflows, serve as the internal platform expert for marketing tools like Iterable, Mailgun, and Twilio, and troubleshoot operational issues. They will also design and implement experimentation frameworks, including AI-powered A/B tests, establish scalable operational processes with performance dashboards, and drive innovation in lifecycle marketing through new channels and AI/ML tools.

Skills

Marketing Automation

Data Infrastructure

Lifecycle Marketing

AI Integration

Automation Workflows

Data Architecture

Experimentation

Reporting

Marketing Operations

Customer Lifecycle

Talkiatry

Provides virtual psychiatric care services

About Talkiatry

Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.

New York City, New YorkHeadquarters

2019Year Founded

$192.6MTotal Funding

DEBTCompany Stage

HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Flexible Work Hours

Remote Work Options

Risks

Increased competition from other telehealth platforms may affect market share.

Reliance on insurance reimbursements poses financial risks with policy changes.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Talkiatry offers insurance-covered virtual psychiatric care, enhancing accessibility for patients.

The company partners with ERC Pathlight to provide specialized care for eating disorders.

Talkiatry's diverse clinical team ensures personalized care across various mental health needs.

Upsides

Talkiatry's value-based care model improves health outcomes and reduces costs.

The partnership with Biogen expands services to address postpartum depression effectively.

Growing telehealth adoption boosts demand for Talkiatry's services.

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