Marketing Operations Senior Analyst

About Talkiatry

Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.

60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome.

With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

About the Role

Talkiatry is looking for a forward-thinking Marketing Operations Senior Analyst to lead the strategic evolution of our lifecycle marketing operations and data infrastructure. You’ll play a pivotal role in building intelligent, scalable data systems that ensure patients receive personalized, timely, and impactful communication across every step of their healthcare journey.

In this role, you'll operate with a high degree of autonomy and be responsible for optimizing our marketing operations ecosystem—from defining automation workflows and shaping data architecture to advanced experimentation and reporting. You'll actively help in building the future of marketing at Talkiatry by integrating cutting-edge AI tools, setting best practices, and driving operational excellence across the marketing funnel.

You’ll serve as both an executional leader and a strategic partner, collaborating with Lifecycle Marketing, Product, Data, and Engineering to power campaigns that are precise, personalized, and results-driven.

Responsibilities

• Drive and evolve the marketing automation infrastructure to ensure scalability, efficiency, and AI integration across the full customer lifecycle.
• Own overall oversight and monitoring of lifecycle programs to ensure consistent and efficient deliverability across channels including email, SMS and push marketing.
• Lead cross-functional collaboration with Growth, Product, Data, and Engineering teams to conceptualize and execute highly personalized, multi-step engagement campaigns.
• Oversee campaign operations, including resource planning, timeline management, QA, and stakeholder communication for seamless execution.
• Identify and incorporate emergent AI related tools and platforms into workflows to improve performance and efficiency.
• Serve as the internal platform expert on marketing tools such as Iterable, Mailgun, Twilio and more. Work with internal partners to troubleshoot, escalate and resolve operational issues as they arise.
• Design and implement sophisticated experimentation frameworks, including AI-powered A/B tests and multi-variant testing to optimize engagement, retention, and conversion.
• Establish and document scalable operational processes, integrating performance dashboards and campaign analytics to inform continuous optimization.
• Drive innovation in lifecycle marketing by exploring new channels, integrating AI/ML tools, and enhancing the user journey with contextual personalization and behavioral insights.

Qualifications

• Bachelors degree in Marketing, Business, Analytics or a relevant experience
• 5-8 years of experience in marketing/campaign operations or similar roles
• Deep expertise across full lifecycle campaign development, including triggered workflows, transactional messaging, and personalized communications at scale.
• Proficient in marketing automation platforms (e.g., Iterable, Braze, HubSpot, Customer.io, Marketo), with demonstrated experience optimizing complex workflows.
• Strong knowledge of SQL and comfort working with customer data platforms (CDPs), CRM systems, and real-time event tracking tools.
• Experience applying AI/ML models in lifecycle marketing.