Demand Generation Manager

Los Angeles, California, United States

Apply with AI Apply

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Robotics, Artificial Intelligence, Software, Construction Technology, Agriculture Technology, Energy TechnologyIndustries

Requirements

Candidates should have at least 4 years of B2B experience in growth marketing and/or demand generation, with the ability to think strategically and develop comprehensive, data-driven marketing campaigns. Strong project management skills are essential for leading cross-functional partners, prioritizing high-impact activities, and managing complex projects. In-depth knowledge of digital marketing, demand channels, funnel tactics, and key metrics is required, along with a proven track record of driving qualified sales pipeline for B2B software and strong collaboration with outbound sales teams. Demonstrated Salesforce and Marketo experience is also necessary.

Responsibilities

The Demand Generation Manager will design, launch, and optimize integrated marketing campaigns across various channels, including email, events, paid media, and content marketing, to engage key decision-makers. They will measure, report on, and optimize program and campaign performance across all relevant channels. This role involves close collaboration with sales, content, and customer success teams to ensure ABM activities align with sales objectives and customer journeys, and driving feedback loops to improve the efficiency and effectiveness of all demand generation programs. The manager will also utilize marketing tools such as Marketo, Salesforce, LinkedIn Ads, and Common Room to optimize targeting and engagement, and must be able to transition seamlessly between strategy and hands-on execution.

Skills

Demand Generation

Marketing Strategy

Campaign Management

Lead Generation

Marketing Automation

CRM

Data Analysis

Project Management

Communication

DroneDeploy

Drone data collection and analysis platform

About DroneDeploy

DroneDeploy provides a platform for capturing data from physical environments using drones and robots. This platform collects data, which is then processed and analyzed with artificial intelligence to deliver insights. Businesses, particularly in construction and energy sectors, utilize these services for tasks like monitoring project progress and detecting methane leaks. The platform is compatible with various drones, sensors, and cameras, making it user-friendly and safe, while also reducing the need for manual inspections. Unlike competitors, DroneDeploy emphasizes data security, holding certifications like ISO 27001 and SOC 2 Type 2, and employs encryption methods to protect customer data. The company's goal is to offer a versatile solution for data collection and analysis, while also providing training, certifications, and technical support to enhance customer experience.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$138.7MTotal Funding

SERIES_ECompany Stage

Robotics & Automation, Industrial & Manufacturing, Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Benefits

Make it happen

Build trust

Simplify

Risks

Increased competition in the drone software market could erode DroneDeploy's market share.

Rapid AI development may render DroneDeploy's current AI models obsolete if not updated.

Potential regulatory changes in drone usage could impact DroneDeploy's operations in key markets.

Differentiation

DroneDeploy offers a comprehensive platform for reality capture using drones and robots.

The company integrates AI for automated safety risk detection on construction sites.

DroneDeploy's platform is compatible with any drone, enhancing its versatility.

Upsides

The construction industry's adoption of digital twin technology boosts DroneDeploy's platform relevance.

Growing demand for drone-based inspections in energy aligns with DroneDeploy's capabilities.

Remote work trends increase the need for DroneDeploy's high-quality reality capture solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free