Digital Marketing Manager
ZenBusinessSalary not specified
Full Time
Junior (1 to 2 years)
$115,000 – $130,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Health, HealthcareIndustries
Requirements
The ideal candidate has experience in digital health and a passion for creative problem-solving. They should be a self-starter motivated to push past limits in a highly collaborative setting.
Responsibilities
The Marketing Manager will lead new member acquisition campaigns, optimize existing ones through A/B testing, and support nurture campaigns and Braze platform management. They will develop and maintain performance dashboards, track marketing engagement metrics, and partner with Product and Data teams on attribution strategy. Responsibilities also include generating copy for patient-facing and B2B communications, leading post-production for the "Talking Dementia" podcast, and partnering with Communications and PR on conference strategy. The role involves leading content strategy and calendar across social media channels, managing influencer/KOL activities, developing collateral for partners, and launching a local ambassador program. Additionally, the Marketing Manager will serve as the program manager for the marketing function, ensuring projects meet KPIs and engaging stakeholders, and support cross-functional teams with community-based organization outreach.
Skills
digital health
marketing strategy
social media marketing
digital marketing
campaign management
lead generation
data-driven marketing
community building
customer acquisition
performance tracking
creative problem-solving
collaboration
RVO Health
Digital health platform for managing wellbeing
About RVO Health
RVO Health provides a platform that simplifies health and wellness management for nearly 100 million users each month. The company connects individuals and families with reliable health information, doctors, and hospitals, making it easier for them to navigate their healthcare options. RVO Health's digital platforms offer expert-reviewed content and personalized experiences, helping users make informed decisions about their health. Unlike many competitors, RVO Health focuses on accessibility and affordability, ensuring that users can find the right care without confusion. The company's goal is to enhance health outcomes by providing comprehensive support throughout the health journey, from finding care providers to managing overall wellbeing.
Charlotte, North CarolinaHeadquarters
2022Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, HealthcareIndustries
1,001-5,000Employees
Benefits
Medical, dental, & vision
Life Insurance
Short & Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Risks
Increased competition from digital health startups may dilute RVO Health's market share.
Rapid technological advancements require RVO Health to continuously update its platforms.
Data privacy concerns could lead to regulatory scrutiny for RVO Health's digital services.
Differentiation
RVO Health offers expert-reviewed, straightforward health information to simplify healthcare decisions.
The company connects users with doctors and hospitals, enhancing healthcare accessibility.
RVO Health provides personalized health management tools, catering to individual health needs.
Upsides
RVO Health benefits from the growing telehealth adoption, expanding its digital services.
The digital health market's projected growth supports RVO Health's platform expansion.
RVO Health can leverage AI integration to enhance its digital health platforms.
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