Paid Media Manager
Eight SleepFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
The ideal candidate should possess 3–5 years of experience successfully scaling paid media campaigns across social and video channels, specifically Meta, TikTok, YouTube, and Google Demand Gen, demonstrating a proven track record of profitability and efficient performance. Strong analytical skills, including knowledge of measurement and attribution tools and best practices like MTA/MMM models, are required, along with proficiency in using AI tools and automation platforms for optimization. Furthermore, the candidate must have a creative understanding of social and video engagement, an ability to target top audience segments, and a testing mindset grounded in structured experimentation.
As the Paid Digital Marketing Manager, you will manage and grow paid campaigns across online video, display, and social platforms, plan and execute creative testing frameworks, analyze campaign performance and report on results, measure and report performance with a strong understanding of attribution models, and manage partner relationships with agencies and creative vendors to ensure high performance and strategic alignment. You will also be responsible for hitting and exceeding goals focused on aggressive growth in conversions and revenue while maintaining target CAC and ROAS, and translating performance data into compelling narratives and actionable recommendations for stakeholders.
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