ZenBusiness

Digital Marketing Manager

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

The ideal candidate should possess 3–5 years of experience successfully scaling paid media campaigns across social and video channels, specifically Meta, TikTok, YouTube, and Google Demand Gen, demonstrating a proven track record of profitability and efficient performance. Strong analytical skills, including knowledge of measurement and attribution tools and best practices like MTA/MMM models, are required, along with proficiency in using AI tools and automation platforms for optimization. Furthermore, the candidate must have a creative understanding of social and video engagement, an ability to target top audience segments, and a testing mindset grounded in structured experimentation.

Responsibilities

As the Paid Digital Marketing Manager, you will manage and grow paid campaigns across online video, display, and social platforms, plan and execute creative testing frameworks, analyze campaign performance and report on results, measure and report performance with a strong understanding of attribution models, and manage partner relationships with agencies and creative vendors to ensure high performance and strategic alignment. You will also be responsible for hitting and exceeding goals focused on aggressive growth in conversions and revenue while maintaining target CAC and ROAS, and translating performance data into compelling narratives and actionable recommendations for stakeholders.

Skills

Paid Media Campaigns
Social Media Advertising
Video Advertising
Meta
TikTok
YouTube
Google Demand Gen
Measurement & Attribution
AI-driven Optimization
Performance Marketing
Data Analysis

ZenBusiness

Platform for business formation and compliance

About ZenBusiness

ZenBusiness helps entrepreneurs start, run, and grow their businesses by offering services like business formation, compliance management, and growth support. Their platform simplifies the process by assisting clients with choosing business structures, filing documents, and staying compliant with regulations. Unlike competitors, ZenBusiness provides a user-friendly experience and specialized support for diverse entrepreneurs, including women and people of color. The company's goal is to be a valuable resource for small business owners, allowing them to focus on their core activities while receiving expert assistance.

Austin, TexasHeadquarters
2015Year Founded
$274MTotal Funding
LATE_VCCompany Stage
Consulting, Social ImpactIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Pet Insurance
Paid Holidays
Company Equity

Risks

Increased competition from LegalZoom and Incfile could impact market share.
Corporate Transparency Act may increase compliance costs for ZenBusiness and clients.
Economic downturns could reduce demand for business formation services.

Differentiation

ZenBusiness combines innovative technology with live human support for small businesses.
The platform offers a comprehensive suite of services for business formation and management.
ZenBusiness is a Public Benefit Corporation, emphasizing social impact and inclusivity.

Upsides

The rise in small business formations post-pandemic expands ZenBusiness's customer base.
Integration with Stripe enhances financial management for small businesses.
ZenBusiness's status as a PBC aligns with increasing ESG criteria importance.

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