Paid Digital Marketing Manager

Salary: [Not Specified] Location Type: Remote Employment Type: [Not Specified]

Who We Are

We started ZenBusiness to help others launch and run their own businesses, at any stage. Our mission is to enable anyone to start, run, and grow their business while avoiding common pitfalls that derail hopeful entrepreneurs. We simplify the process of navigating forms, taxes, and ongoing state compliance.

We are a remote company based in Austin, Texas, with team members across the country. You can take pride in your work, knowing it shapes how people nationwide reach their goals of starting, running, and growing their businesses.

If the idea of helping people and working with a genuinely caring, supportive team excites you, then you’ve come to the right place.

The Role

ZenBusiness is seeking a Paid Digital Marketing Manager with 3–5 years of experience growing and scaling paid media campaigns across social and video channels, specifically Meta, TikTok, YouTube, and Google Demand Gen. This is a hands-on, performance-driven role for someone who thrives in a fast-paced, test-and-learn environment and understands how to maximize full-funnel impact from upper- and mid-funnel investments. The ideal candidate will be fluent in measurement, creative frameworks, and AI-driven optimization to efficiently scale performance.

This is a remote role reporting to the Sr. Director, Marketing.

Our Ideal Candidate Will Be Strong In:

• Proven Experience: Successfully and profitably scaling social media and video advertising campaigns.
• Digital Marketing Knowledge: Understanding how social and video campaigns integrate with bottom-funnel channels (e.g., Paid Search, SEO, Direct) to drive efficient blended performance.
• Analytical Skills: Established knowledge of measurement and attribution tools and best practices (e.g., MTA/MMM models and data-driven attribution).
• AI & Automation: Proficiency in using AI tools and automation platforms (e.g., Advantage+, Performance Max, creative iteration tools) to accelerate scale, improve optimization, and uncover insights.
• Creative Understanding: Strong understanding of creative best practices for social and video engagement, with a keen eye for ad hooks, storytelling, and brand alignment.
• Audience Targeting: Ability to target top audience segments to drive engagement and conversions from our ideal audiences looking to start a business.
• Testing Mindset: Grounded in structured experimentation across creative, copy, and audience segments, with the ability to identify and capitalize on successful strategies.
• Creative Eye: Ability to leverage customer insights and industry trends to develop a consistent stream of relevant and engaging creative and content.
• Communication Skills: Stellar communication skills, both internally and externally, essential for a fully remote role (e.g., Slack, email, video conferencing).
• Work Ethic: Dedicated with a strong work ethic to consistently meet and exceed goals.
• Data Translation: Ability to translate performance data into compelling narratives and actionable recommendations for stakeholders.

Responsibilities

• Hit and exceed goals focused on aggressive growth in conversions and revenue, while maintaining target CAC and ROAS.
• Manage and grow paid campaigns across online video, display, and social platforms.
• Plan and execute creative testing frameworks in partnership with in-house teams, contractors, and external agencies.
• Analyze and report on campaign performance, with a focus on measurement and overcoming attribution challenges in social and video channels.
• Manage partner relationships with agencies and creative vendors to ensure high performance and strategic alignment.
• Measure and report performance with a strong understanding of attribution models and cross-channel influence.

Goals and Desired Results

• Hit and exceed campaign goals for conversions, revenue, CAC, AOV, and other KPIs.
• Build and manage campaigns by being hands-on and managing through internal and external teams.