Senior Acquisition Marketing Specialist, Paid Social

Position Overview

• Location Type: Remote
• Employment Type: Full Time
• Salary: Not specified

Turo is seeking a Senior Acquisition Marketing Specialist to bolster its growing guest community in the US. This role will be part of a collaborative Marketing team working closely with various internal teams to strategize, prioritize, and optimize campaigns for company goals. The ideal candidate is performance and data-minded, passionate about creating scalable, high-impact performance marketing campaigns across Paid Social channels. You will be responsible for planning, executing, optimizing, and scaling campaigns, partnering with Data and Brand teams. This role reports to the Director, Acquisition (US).

Requirements

• Experience: 4+ years of experience in performance or digital marketing at a B2C, media agency, or eCommerce company.
• Technical Skills: Proven user acquisition background, with knowledge of campaign setup, ad creation, and targeting levers.
• Channel Expertise: Experience with Paid Social channels (Meta, Reddit, Pinterest, TikTok) and other channels (paid search, display, video, app advertising).
• KPIs: Understanding of acquisition KPIs such as CAC, CPA, ROAS, ROI, LTV, and payback period.
• Data Analysis: Proficiency in manipulating data and generating concise reports with actionable insights.
• Collaboration: Strong collaboration skills, with experience working on cross-team projects.
• Project Management: Strong project management skills.

Responsibilities

• Plan and execute paid user acquisition campaigns across a diverse channel portfolio including Meta, Reddit, Pinterest, and TikTok.
• Manage and fine-tune campaigns daily, testing bidding strategies and optimizing performance to meet KPIs.
• Conduct A/B testing and identify best-performing content, creative, copy, and landing pages.
• Conduct audience targeting and competitive analysis.
• Pull, manipulate, and report on campaign and channel data to develop actionable insights.
• Utilize web analytics and attribution platforms to measure and lift performance.
• Partner with internal and global cross-functional teams (SEO, Brand, Creative Studio, Product, and Data) to execute acquisition plans.

Application Instructions

• Not specified

Company Information

• Company: Turo
• Team: Acquisition (US)
• Reports To: Director, Acquisition (US)
• Values: Grounded, Bold, Expressive, Driven