Senior Marketing Manager
Postman143,000 - 175,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Online Marketplace, Sharing EconomyIndustries
Requirements
Candidates should possess at least 4 years of experience in performance or digital marketing within a B2C, media agency, or eCommerce company, demonstrating a strong background in user acquisition. They should have proven knowledge of campaign setup, ad creation, and targeting levers, along with experience across Paid Social channels and other advertising platforms like paid search, display, and video. Furthermore, candidates are expected to be proficient in manipulating data, generating concise reports with actionable insights, and possess strong collaboration and project management skills.
Responsibilities
The Senior Acquisition Marketing Specialist will be responsible for planning and executing paid user acquisition campaigns across various channels, including Meta, Reddit, Pinterest, and TikTok, while managing and optimizing campaigns to meet key performance indicators (KPIs) such as CAC, CPA, ROAS, and LTV. They will conduct A/B testing, analyze audience targeting and competitive landscapes, and partner with internal teams like Data and Brand to effectively execute acquisition plans. The role also involves providing regular data-driven insights and collaborating with cross-functional teams to drive growth and scale acquisition efforts.
Skills
Performance Marketing
Paid Social
Meta
Reddit
Pinterest
TikTok
Paid Search
Display Advertising
Video Advertising
App Advertising
Campaign Setup
Ad Creation
Targeting
KPI Analysis
Data Manipulation
Reporting
A/B Testing
Audience Targeting
Competitive Analysis
Project Management
Turo
Peer-to-peer car sharing platform for rentals
About Turo
Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.
Key Metrics
San Francisco, CaliforniaHeadquarters
2009Year Founded
$451.3MTotal Funding
POST_IPO_EQUITYCompany Stage
Automotive & Transportation, Consumer GoodsIndustries
1,001-5,000Employees