Talkiatry

Senior Product Marketing Manager

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Mental Health, Medical Practice, Health TechnologyIndustries

Requirements

Candidates should possess a Bachelor’s degree or equivalent experience, along with 7+ years in product marketing or consumer marketing roles, ideally within health tech or high-growth consumer technology organizations. Strong storytelling and communication skills are required, demonstrating the ability to distill complex topics into clear, consumer-friendly messages, as well as deep expertise in go-to-market strategy, product positioning, and developing messaging, coupled with analytical abilities to leverage data for strategic decision-making and improved marketing performance.

Responsibilities

The Senior Product Marketing Manager will lead go-to-market strategies for new product features and clinical service updates, collaborating closely with the CMO and co-founders to develop messaging and positioning. They will work cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys and integrate patient-focused initiatives. The role involves owning the voice of the patient through research and insights, creating patient-facing materials, and tracking and analyzing marketing metrics to inform GTM priorities.

Skills

Product Marketing
Messaging
Positioning
Go-to-market strategy
Market research
Customer research
Brand strategy
Clinical service marketing
Patient engagement
Cross-functional collaboration
Strategic planning
Communication

Talkiatry

Provides virtual psychiatric care services

About Talkiatry

Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.

New York City, New YorkHeadquarters
2019Year Founded
$192.6MTotal Funding
DEBTCompany Stage
HealthcareIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Paid Parental Leave
Flexible Work Hours
Remote Work Options

Risks

Increased competition from other telehealth platforms may affect market share.
Reliance on insurance reimbursements poses financial risks with policy changes.
Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Talkiatry offers insurance-covered virtual psychiatric care, enhancing accessibility for patients.
The company partners with ERC Pathlight to provide specialized care for eating disorders.
Talkiatry's diverse clinical team ensures personalized care across various mental health needs.

Upsides

Talkiatry's value-based care model improves health outcomes and reduces costs.
The partnership with Biogen expands services to address postpartum depression effectively.
Growing telehealth adoption boosts demand for Talkiatry's services.

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