Field Marketing Executive - Bilingual (English/Spanish)

Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health Insurance, MarketingIndustries

Requirements

Candidates must be bilingual in English and Spanish, with the ability to speak, read, and write both languages fluently. A bachelor's degree in marketing, business, communication, or a related field, or equivalent experience, is required. Extensive marketing experience, preferably in healthcare or insurance with Medicare Advantage products, is necessary, along with proven community outreach and grassroots marketing experience. Strong communication, interpersonal, organizational, and time management skills are essential, as is the ability to work independently and as part of a team. Candidates must reside in the Central Florida region and be willing to travel within the community for this field-based role. A Master's degree and knowledge of Medicare Advantage market, products, regulations, and compliance standards are preferred.

Responsibilities

The Field Marketing Executive will act as a liaison between markets, sales, and community partners to ensure coordinated execution. They will foster a collaborative team culture focused on growth and accountability. Responsibilities include developing and implementing local outreach strategies, events, and partnerships to generate quality leads, and identifying and cultivating high-potential lead sources, including T65 opportunities. The role involves tracking and measuring the success of grassroots marketing, community outreach, and events. Building and maintaining strong relationships with community organizations, local businesses, and stakeholders is key. The Field Marketing Executive will plan and execute community events to enhance brand visibility and generate leads, and prepare and present regular reports on outreach activities, performance, and outcomes.

Skills

Grassroots marketing

Community outreach

Event execution

Lead generation

Relationship building

Sales support

Bilingual (English/Spanish)

Reporting

Performance tracking

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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