Marketing Manager at Scope AR

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Aerospace, Defense, Aviation, Advanced Manufacturing, SaaSIndustries

Requirements

Candidates should possess 5 years of experience in ABM, demand generation, or growth marketing, specifically within B2B Enterprise Space, and a proven track record of generating pipelines and achieving measurable results in lead conversion and revenue growth. They should have expertise in multi-channel marketing, including digital advertising, webinars, events, and social media, along with a strong understanding of content marketing and its role in demand generation and lead nurturing. Familiarity with automation platforms such as Clay and HubSpot is also required, alongside experience managing budgets efficiently for ROMI (return on marketing investment).

Responsibilities

The Marketing Manager will develop and execute account-based marketing (ABM/ABX) strategies tailored to target accounts in aerospace, defense, aviation, and advanced manufacturing, identifying and nurturing high-value leads to create sales-ready opportunities. They will implement and optimize pipeline acceleration programs, build and execute account-specific marketing strategies, and leverage segmentation and personalization to craft messaging and campaigns. The role also involves developing impactful content, designing and executing multi-channel campaigns, collaborating with cross-functional teams to optimize website and landing pages, and measuring and reporting on campaign performance to drive continuous improvement and maximize ROI.

Skills

Account-Based Marketing

ABM

ABX

Demand Generation

Pipeline Acceleration

Webinars

Digital Advertising

Social Media

Content Creation

Whitepapers

Case Studies

Landing Pages

Scope AR

Augmented reality platform for remote assistance

About Scope AR

Scope AR provides an augmented reality platform designed for enterprise use, focusing on remote assistance and work instructions. Its main product, the WorkLink platform, enables users to create detailed, step-by-step work instructions enhanced with animated AR overlays, all without requiring any coding skills. This functionality allows organizations in industries such as aerospace, defense, life sciences, and manufacturing to effectively capture and share expertise, facilitating complex task execution and real-time support. Unlike many competitors, Scope AR emphasizes a B2B model, catering specifically to large enterprises that seek to enhance operational efficiency and minimize downtime through advanced AR solutions. The company's goal is to help organizations improve their processes and productivity by leveraging AR technology.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$11.5MTotal Funding

SERIES_ACompany Stage

Industrial & Manufacturing, VR & AR, Aerospace, DefenseIndustries

11-50Employees