Key technologies and capabilities for this role
Common questions about this position
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The role requires 5 years of experience in ABM, demand generation, or growth marketing in B2B Enterprise, a proven track record in pipeline generation, expertise in multi-channel marketing, strong understanding of content marketing, and technical proficiency with automation platforms like Clay and HubSpot.
This is a fast-paced startup environment where you'll work closely with the leadership team as a key member of the GTM team, requiring a hands-on approach to develop and execute strategies with immediate impact.
A strong candidate has 5+ years in ABM or demand generation in B2B Enterprise SaaS, proven results in pipeline and revenue growth, experience with multi-channel campaigns, content marketing, managing budgets for ROMI, and tools like HubSpot.
Augmented reality platform for remote assistance
Scope AR provides an augmented reality platform designed for enterprise use, focusing on remote assistance and work instructions. Its main product, the WorkLink platform, enables users to create detailed, step-by-step work instructions enhanced with animated AR overlays, all without requiring any coding skills. This functionality allows organizations in industries such as aerospace, defense, life sciences, and manufacturing to effectively capture and share expertise, facilitating complex task execution and real-time support. Unlike many competitors, Scope AR emphasizes a B2B model, catering specifically to large enterprises that seek to enhance operational efficiency and minimize downtime through advanced AR solutions. The company's goal is to help organizations improve their processes and productivity by leveraging AR technology.