Senior Growth Marketing Manager - Pipeline

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not provided

Neon is a rapidly growing company focused on providing database solutions for developers and AI agents. They are seeking a Senior Growth Marketing Manager (Pipeline) to drive direct sales pipeline and support the Sales team. This role focuses on generating qualified interest from prospects and surfacing sales opportunities within the existing user base.

Requirements

• 4+ years of experience in Developer tool/DevX marketing.
• Experience growing a pipeline for technical products via direct sales.
• 2+ years of experience in bringing a developer-facing product to market via a sales-assisted motion.
• Understanding of high-consideration buying environments and how to generate interest and close deals.

Responsibilities

• Inbound-to-pipeline conversion: Build and execute marketing programs that convert inbound signups and interest into qualified, sales-ready opportunities.
• Lead scoring and segmentation: Design and implement Neon’s first behavioral and firmographic scoring models to identify high-fit accounts within the user base and enable timely, targeted outreach.
• Email and lifecycle campaigns: Create and maintain email programs that support both outbound prospecting and inbound-to-pipeline conversion.
• Outbound program development: Collaborate with the Sales team to design and execute targeted campaigns for high-priority segments, using messaging and formats that resonate with technical buyers.
• Performance marketing: Experiment with paid acquisition channels (e.g., Google Ads, LinkedIn) as a clear strategic link to generating direct sales pipeline, within highly targeted campaigns.
• Campaign development: Develop and test novel campaign ideas and engagement formats that go beyond traditional tactics, unlocking new ways to surface qualified sales opportunities from the PLG motion.

Application Instructions

• Not provided

Company Information

• About Neon: Neon provides database solutions for developers and AI agents, powering SaaS products, AI-native apps, and enterprise workloads across multiple clouds.
• Growth: They are scaling their go-to-market efforts to support both self-serve adoption and a rapidly expanding enterprise customer base.
• Focus: The company is a developer-first organization.