[Remote] ABM Manager at Kustomer

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Customer ServiceIndustries

Requirements

5+ years of demand generation and/or field marketing experience within B2B SaaS
Strong verbal, written, and cross-functional communication skills
Deep experience with HubSpot, Salesforce, 6sense, or similar ABM and marketing automation platforms (strongly preferred)
Demonstrated success building and scaling ABM programs and implementing a modern enterprise marketing playbook
Ability to strategically evolve ABM tactics over time, balancing experimentation with repeatable processes

Responsibilities

Partnering with Digital, Field Marketing, Sales, and BDR teams to develop targeted ABM programs that engage champions, influencers, and executive decision-makers within key accounts
Owning end-to-end enterprise ABM program execution, including strategy, goal setting, budgeting, account selection/list management, campaign planning, asset development, follow-up orchestration, and reporting
Executing multi-channel ABM campaigns against top global accounts, leveraging both 1:1 and 1:few programs
Collaborating with Sales and BDRs to ensure coordinated outreach, account insights, and program alignment throughout the funnel
Using data to monitor performance, surface insights, and optimize campaigns to increase engagement, pipeline contribution, and conversion
Testing and evolving ABM tactics over time to continuously improve how we identify, reach, and influence target accounts

Skills

Key technologies and capabilities for this role

CRMAIAutomationCustomer ServiceAccount-Based MarketingSalesBusiness DevelopmentMessaging Platforms

Questions & Answers

Common questions about this position

Is this ABM Manager position remote?

Yes, the position is remote, and Kustomer has transitioned to a remote-friendly company with team members located throughout the U.S. and U.K.

What is the salary for the ABM Manager role?

This information is not specified in the job description.

What are the key responsibilities of the ABM Manager?

The role involves partnering with Digital, Field Marketing, Sales, and BDR teams to develop targeted ABM programs, owning end-to-end enterprise ABM program execution including strategy, goal setting, budgeting, account selection, campaign planning, asset development, follow-up orchestration, and reporting.

What is the company culture like at Kustomer?

Kustomer's Krew consists of passionate and collaborative people who care deeply about enhancing customer service experiences, seek individuals eager to learn and be challenged daily, and gather annually for Kamp Kustomer.

What makes a strong candidate for the ABM Manager position?

Strong candidates are passionate about customer service, collaborative, eager to learn and be challenged, and capable of building and scaling modern ABM programs while partnering cross-functionally with marketing and sales teams.

Kustomer

Customer service platform for businesses

About Kustomer

Kustomer provides a customer service platform that helps businesses improve their customer interactions across various channels such as phone, email, chat, text, social media, and messaging. The platform allows for fast and personalized service by giving agents complete visibility into customer information, enabling seamless conversations. Kustomer incorporates intelligent automation and offers no-code customization, allowing businesses to quickly adapt to changes and maintain high service levels. Unlike many competitors, Kustomer focuses on serving growing brands that want to build strong customer relationships to enhance business outcomes. The company's goal is to improve customer satisfaction and operational efficiency through its subscription-based SaaS offerings.

New York City, New YorkHeadquarters

2015Year Founded

$227.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Holistic wellness, including physical and mental health services

Paid leave for new parents

Support for family planning, including adoption and surrogacy assistance, and baby cash to help with newborn expenses

Flexible spending account for dependent care so you can pay care expenses for a child or parent with pre-tax money

Personalized assistance navigating all of the information, resources, and programs available to support your family care needs

Competitive retirement plan

Life insurance and survivor support

Equity awards

Complimentary access to TurboTax

On-site or video tax consultations to answer your questions

Legal support through Hyatt Legal for you and/or your parents if you need it

Join a Life@ Club—or create your own. A unique program that supports you in building meaningful connections at Facebook

Join a Facebook Resource Group and be a catalyst for ensuring a fully inclusive and open environment that provides opportunities for everyone to contribute to Facebook’s success

Generous paid time off

A 30-day paid break every five years

Leave programs so that you can take the time you need to care for yourself or your family when you need it

Risks

Integration challenges with WhatsApp could disrupt services if not managed well.

AI tools may face regulatory scrutiny in regions with strict AI regulations.

Reliance on AI could lead to dissatisfaction if complex queries aren't handled effectively.

Differentiation

Kustomer offers a unified timeline view for seamless omnichannel customer service.

The platform provides no-code customization, allowing quick adaptation to business changes.

Kustomer integrates AI tools like KIQ Customer Assist to enhance service efficiency by 45%.

Upsides

Integration with WhatsApp expands Kustomer's reach to over 2 billion users.

Recent $60M funding boosts Kustomer's resources for product and market expansion.

CRM Powered Proactive Messaging improves customer engagement and satisfaction.

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