Responsibilities

The Sr Performance and Demand Marketing Manager will oversee the development and execution of marketing strategies that drive pipeline growth, customer acquisition, and revenue with a focus on enterprise segments. They will lead performance marketing channels (both online & offline) and execute full funnel demand generation campaigns targeting the B2B new business & expansion segments. The role involves responsibility for global performance and demand generation strategies across all regions including AMER, EMEA & APAC. Collaboration with revenue marketing, corporate comms, sales, product marketing, and marketing analytics teams is essential to deliver measurable impact to pipeline and revenue. This includes developing and executing comprehensive B2B demand generation strategies tailored for enterprise accounts to drive pipeline growth across multiple channels, leading paid acquisition efforts across channels like paid search, paid social, programmatic, CTV, Audio, Offline, and more while ensuring campaigns are optimized for enterprise audiences and maximum ROI. The manager will also define and manage the overarching paid media strategy, ensuring a cohesive approach across all platforms to maximize reach, engagement, and lead quality while optimizing spend. Building and refining full funnel performance marketing tactics for Mid-Market and Enterprise segments from awareness through conversion, as well as designing and executing ABM strategies across paid channels, leveraging full funnel demand generation tactics to engage the GTM/Sales teams key book of business accounts, is part of the role. Finally, the manager will collaborate with internal teams to ensure alignment and success of marketing initiatives.