Lifecycle Marketing Specialist

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance Technology, InsurtechIndustries

Requirements

Candidates should have 2-5 years of experience in lifecycle, email, or CRM marketing, preferably in a fast-paced environment. Proficiency with marketing automation platforms like Iterable, Customer.io, or Braze, including workflows and triggers, is essential. Strong analytical skills to identify trends and a meticulous attention to detail are required. The ability to manage multiple campaigns simultaneously and a collaborative, curious mindset are also necessary. Experience with push, SMS, or in-app messaging, and basic HTML/CSS skills for email adjustments are considered impressive.

Responsibilities

The Lifecycle Marketing Specialist will manage the daily operations of lifecycle campaigns, from ideation and setup in marketing automation tools to testing and deployment. This role involves collaborating with design, copy, and product teams to ensure message alignment with customer journey stages. Responsibilities include building meaningful segmentation and personalization, monitoring deliverability, running experiments to identify effective strategies, and sharing insights with the team to drive continuous improvement.

Skills

Lifecycle Marketing

Email Marketing

CRM Marketing

Iterable

Customer.io

Braze

Workflows

Triggers

Experiments

Segmentation

Personalization

Deliverability

Analytics

A/B Testing

Copywriting

Design Collaboration

Product Collaboration

The Zebra

Online platform for insurance quote comparison

About The Zebra

The Zebra operates in the insurance comparison market, helping consumers quickly find car and home insurance quotes. Users can enter their personal information and coverage needs on the platform, which then displays quotes from over 100 trusted insurance providers in about 90 seconds. This process allows individuals to compare rates side by side, making it easier to choose the best option without contacting multiple companies. Unlike many competitors, The Zebra offers this service for free, earning revenue through partnerships with insurance providers when users select a quote. The goal of The Zebra is to simplify the insurance shopping experience, providing transparency and saving consumers money.

Austin, TexasHeadquarters

2012Year Founded

$246.7MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees