Email Marketing Manager
VersapaySalary not specified
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- 2 years of experience in email marketing or digital marketing with a focus on campaign management
- Hands-on experience with email marketing and automation platforms (e.g., Mailchimp, Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot)
- Strong understanding of email marketing best practices, including deliverability, segmentation, A/B testing, and performance analysis
- Experience collaborating cross-functionally using project management tools (e.g., Wrike or Asana)
- Proficient in using email marketing tools and basic understanding of HTML/CSS for email formatting
- Time management: Capable of managing overlapping campaigns and deadlines efficiently without compromising quality
- Attention to detail: Strong focus on QA and accuracy in campaign execution
- Excellent verbal and written communication skills, including the ability to translate data insights into actionable marketing strategies
- Analytical thinking: Ability to interpret campaign performance metrics and use data to optimize future email strategy
- Excel proficiency: Working knowledge of Microsoft Excel for data manipulation, list segmentation, and reporting
- Collaboration: Effective team player who can work across departments to bring email campaigns to life
- Integrity & Professionalism: Strong work ethic, accountability, and a positive, solutions-oriented mindset
Responsibilities
- Plan, build, and execute email marketing campaigns, including newsletters, promotional emails, lifecycle automations, and triggered messages
- Maintain and optimize audience segmentation, list hygiene, and campaign workflows within the email marketing platform
- Collaborate with content, design, and marketing teams to develop email assets that align with brand voice and campaign objectives
- Manage project timelines, document processes, and coordinate tasks across stakeholders to ensure smooth execution
- Conduct thorough QA of email campaigns (e.g., formatting, links, personalization, deliverability) to ensure quality and accuracy
- Ensure all emails are delivered on time and meet established performance standards and compliance requirements
- Monitor campaign metrics, generate reports, and provide insights and recommendations to improve open rates, click-through rates, and conversions
- Identify challenges and opportunities within email performance and propose actionable solutions to drive engagement and ROI
Skills
Natera
Genetic testing and diagnostics solutions provider
About Natera
Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.
Austin, TexasHeadquarters
2004Year Founded
$149.9MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
1,001-5,000Employees
