[Remote] Email Marketing Specialist at Natera

United States

Natera Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 2 years of experience in email marketing or digital marketing with a focus on campaign management
  • Hands-on experience with email marketing and automation platforms (e.g., Mailchimp, Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot)
  • Strong understanding of email marketing best practices, including deliverability, segmentation, A/B testing, and performance analysis
  • Experience collaborating cross-functionally using project management tools (e.g., Wrike or Asana)
  • Proficient in using email marketing tools and basic understanding of HTML/CSS for email formatting
  • Time management: Capable of managing overlapping campaigns and deadlines efficiently without compromising quality
  • Attention to detail: Strong focus on QA and accuracy in campaign execution
  • Excellent verbal and written communication skills, including the ability to translate data insights into actionable marketing strategies
  • Analytical thinking: Ability to interpret campaign performance metrics and use data to optimize future email strategy
  • Excel proficiency: Working knowledge of Microsoft Excel for data manipulation, list segmentation, and reporting
  • Collaboration: Effective team player who can work across departments to bring email campaigns to life
  • Integrity & Professionalism: Strong work ethic, accountability, and a positive, solutions-oriented mindset

Responsibilities

  • Plan, build, and execute email marketing campaigns, including newsletters, promotional emails, lifecycle automations, and triggered messages
  • Maintain and optimize audience segmentation, list hygiene, and campaign workflows within the email marketing platform
  • Collaborate with content, design, and marketing teams to develop email assets that align with brand voice and campaign objectives
  • Manage project timelines, document processes, and coordinate tasks across stakeholders to ensure smooth execution
  • Conduct thorough QA of email campaigns (e.g., formatting, links, personalization, deliverability) to ensure quality and accuracy
  • Ensure all emails are delivered on time and meet established performance standards and compliance requirements
  • Monitor campaign metrics, generate reports, and provide insights and recommendations to improve open rates, click-through rates, and conversions
  • Identify challenges and opportunities within email performance and propose actionable solutions to drive engagement and ROI

Skills

Natera

Genetic testing and diagnostics solutions provider

About Natera

Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.

Austin, TexasHeadquarters
2004Year Founded
$149.9MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
1,001-5,000Employees

Benefits

Flexible medical plans
Investment options
Time off
Workplace perks

Risks

Hindenburg report accuses Natera of deceptive sales practices, risking legal challenges.
New Prospera Heart features may face slow adoption by healthcare providers.
Fetal RhD NIPT demand may drop post-RhIg shortage, affecting future sales.

Differentiation

Natera's Signatera test offers personalized ctDNA analysis for cancer patients.
Prospera Heart test uses unique Donor Quantity Score for transplant rejection detection.
Panorama NIPT test is a leader in non-invasive prenatal testing with 2 million tests.

Upsides

Increased adoption of liquid biopsy techniques boosts demand for Natera's cfDNA tests.
AI integration enhances accuracy and speed of Natera's cfDNA analysis.
Growing personalized medicine trend aligns with Natera's customized genetic tests.

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