Communications Specialist - Westwood

Position Overview

• Location Type: Not Specified
• Employment Type: Full time
• Salary: Not Specified

The Communications Specialist is a key member of the marketing team supporting a leading national insurance agency. The role will drive the brand voice of the agency and manage communications to high-profile clients, nearly half a million customers, and internal colleagues across multiple internal and external channels, including the intranet, newsletters, company website, email, and media organizations. Must be able to write effectively, generate engaging story ideas, manage multiple projects, and recommend new strategies to achieve goals.

Requirements

• Bachelor’s degree from an accredited college required
• At least 3 years of experience in marketing, communications, or public relations required
• Journalism background is a plus

Responsibilities

• Work with cross-functional team members to create high-quality content for various internal and external channels, including the intranet, newsletters, company website, emails, blogs, print and digital advertising, executive communications, videos, and media organizations.
• Consistently generate new and engaging story ideas relevant to target audiences and develop content in the brand voice.
• Collaborate with senior executives and business leaders to translate company strategies and goals to meaningful communications for diverse audiences.
• Deliver content on time and partner effectively with internal clients to gain approval.
• Balance multiple projects with differing and aggressive timelines, deliverables, and expectations.
• Collaborate with internal colleagues to establish campaign objectives, complete tasks, and identify and solve problems.
• Identify needs and recommend new strategies to achieve goals.
• Monitor and optimize the performance of content.
• Execute other special projects as needed.

Company Information

• Company: Westwood Insurance Agency
• Description: One of the largest personal lines agencies in the US. Since 1952, we’ve helped more than a million customers protect what matters most. Licensed in all 50 states, Westwood represents hundreds of insurance products offered by the country’s top insurance companies. That’s an advantage for our customers, who benefit from a wide selection of products and pricing. Westwood works closely with home builders and mortgage companies to provide homeowners insurance that is fast, easy, and hassle-free. Our technology-based approach simplifies the process by incorporating insurance into the closing process. The result is happier customers and more on-time closing. As a full-service agency, we can help customers find the right coverage for their circumstances from a wide variety of insurance products, including homeowners and renters policies, auto insurance, specialty item and special event endorsements, small business insurance, umbrella policies, and much more.