Lifecycle Marketing Manager

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Home Improvement, E-commerceIndustries

Requirements

Candidates should possess a Bachelor's degree in Business, Marketing, or a related quantitative or technical field, with 4-6 years of experience in developing lifecycle programs, including segmentation, automation strategy, and digital channel marketing (email, push, SMS, in-app, site). A minimum of 5 years working with an enterprise-grade ESP (e.g., Eloqua, Blueshift, Iterable, Braze, Hubspot, Salesforce Marketing Cloud, Responsys) is required, along with proven success in cross-functional collaboration, managing shifting priorities, strong analytical skills for large datasets, critical thinking for creative solutions, and meticulous attention to detail. Ideally, candidates will have 5+ years of A/B testing experience, comfort with quantitative analytics, basic SQL, and familiarity with analytics dashboards like Tableau or Amplitude.

Responsibilities

The Lifecycle Marketing Manager will be responsible for the strategy, execution, analytics, and reporting of marketing campaigns for Houzz Pro users across owned channels such as Email, Push Notifications, and SMS. This role involves end-to-end ownership of campaign development and execution, collaborating with product, creative, data science, and engineering teams to drive revenue and engagement. Responsibilities include understanding the user journey and mindset, developing a quarterly roadmap for US Lifecycle efforts, becoming an expert in the marketing automation platform, partnering with teams to define data requirements for personalized campaigns, and driving experimentation with results reporting to stakeholders and leadership.

Skills

Lifecycle Marketing

Email Marketing

Push Notifications

SMS Marketing

Marketing Automation

Blueshift

Iterable

Hubspot

Data Analysis

Segmentation

Campaign Strategy

Revenue Retention

User Engagement

A/B Testing

Product Marketing

Customer Journey Mapping

Houzz

Online platform for home improvement services

About Houzz

Houzz is an online platform focused on home improvement and remodeling. It connects homeowners with professionals such as contractors, architects, and interior designers. Homeowners can browse a directory of professionals to find the right fit for their projects, while professionals can create detailed profiles to market their services. The platform also offers a wealth of inspiration and ideas for homeowners, allowing them to explore different styles and rooms, and connect with local experts. Houzz differentiates itself from competitors by combining a marketing tool, customer relationship management (CRM) system, and project management features into one platform. The company's goal is to facilitate home improvement projects by making it easier for homeowners to find professionals and for professionals to showcase their work.

Palo Alto, CaliforniaHeadquarters

2009Year Founded

$596.9MTotal Funding

LATE_VCCompany Stage

Consumer Software, Enterprise Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Paid Vacation

Home Office Stipend

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Mental Health Support

Professional Development Budget

401(k) Retirement Plan

Health Savings Account/Flexible Spending Account

Wellness Program

Risks

Emerging platforms offering similar services at lower costs threaten Houzz's market share.

DIY home improvement apps may reduce demand for professional services on Houzz.

Economic downturns could negatively impact the home remodeling industry and Houzz's revenue.

Differentiation

Houzz offers the largest residential design database globally, enhancing user inspiration and ideas.

The platform integrates CRM and project management tools for professionals, streamlining their operations.

Houzz's international presence in cities like London and Tokyo broadens its market reach.

Upsides

Houzz Pro's new AI tools enhance project management and reduce costly errors for professionals.

The rise of smart home technology offers Houzz opportunities to expand its product offerings.

Increased demand for biophilic design allows Houzz to feature more nature-inspired ideas.

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