Lifecycle Marketing Manager

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

The lifecycle team plays a critical role in growing our business. We work collaboratively with departments across the organization to ideate, develop, and implement world-class integrated customer journeys. We’re responsible for bringing in new business, nurturing them throughout their entire lifecycle and turning them into lifelong 1Password advocates.

Lifecycle Marketing Manager Role

As the Lifecycle Marketing Manager, you will develop and optimize sophisticated multi-channel programs across the full customer journey. Through strategic automation and personalization, you’ll accelerate prospect acquisition, drive customer engagement, increase expansion and cross-sell initiatives, and maximize retention. Working cross-functionally with Sales, Product, Marketing Analytics, Marketing Ops, Creative, and segment specific marketing stakeholders, you will deliver data-driven campaigns that scale our global impact and drive revenue growth.

What You Can Expect

• Act as a strategic thought partner in defining lifecycle marketing strategy, contributing to go-to-market planning, experimentation frameworks, and customer journey mapping.
• Continuously refine segmentation strategies to deliver personalized communications based on customer behavior, needs, and lifecycle stage.
• Develop and execute high-impact lifecycle marketing strategies to drive engagement and revenue growth across the full end-to-end prospect journey.
• Partner with Product and Customer Success to incorporate user feedback, usage data, and product adoption insights into lifecycle strategies.
• Drive upsell, cross-sell, and customer education programs that support product adoption and account expansion.
• Manage end-to-end lifecycle campaigns, including segmentation, targeting, scheduling, deployment, and optimization across multiple channels including email, in-app messaging, push notifications, chat, and more.
• Drive strategic briefs and production of content and messaging tailored to customer segments and lifecycle stages, from acquisition through retention.
• Collaborate with cross-functional teams (sales, marketing, product, account management) to define segment strategies, lifecycle goals, and orchestrate integrated campaigns with clear feedback loops and reporting frameworks.
• Stay current with lifecycle marketing trends, best practices, and emerging technologies to continuously enhance program effectiveness.
• Leverage marketing automation, CRM, and analytics platforms to track campaign effectiveness, analyze lifecycle metrics, and optimize performance across the customer journey.
• Partner with MarTech & Ops teams to develop sophisticated automation workflows and journey orchestration in marketing automation platforms.
• Partner with Marketing analytics to standardize lifecycle marketing dashboards and reporting frameworks to track customer progression through key stages.
• Deliver actionable insights to stakeholders on lifecycle program performance, including conver

Job Details

Location Type: Remote Employment Type: FullTime