Lifecycle Marketing Manager

As the Lifecycle Marketing Manager, you will act as a strategic thought partner in defining lifecycle marketing strategy and contribute to go-to-market planning, experimentation frameworks, and customer journey mapping. You will continuously refine segmentation strategies to deliver personalized communications based on customer behavior, needs, and lifecycle stage. The role involves developing and executing high-impact lifecycle marketing strategies to drive engagement and revenue growth across the full end-to-end prospect journey. You will partner with Product and Customer Success to incorporate user feedback, usage data, and product adoption insights into lifecycle strategies, and drive upsell, cross-sell, and customer education programs that support product adoption and account expansion. Managing end-to-end lifecycle campaigns, including segmentation, targeting, scheduling, deployment, and optimization across multiple channels like email, in-app messaging, push notifications, and chat, is a key responsibility. You will also drive strategic briefs and production of content and messaging tailored to customer segments and lifecycle stages, and collaborate with cross-functional teams to define segment strategies, lifecycle goals, and orchestrate integrated campaigns. Staying current with lifecycle marketing trends, best practices, and emerging technologies to continuously enhance program effectiveness is expected, as is partnering with Marketing analytics to standardize lifecycle marketing dashboards and reporting frameworks to track customer progression through key stages and delivering actionable insights to stakeholders on lifecycle program performance.