[Remote] Customer Marketing Manager at ChowNow

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years of experience in customer marketing, particularly in B2B and B2C/B2B2C segments
Proven track record of driving customer engagement, retention, and loyalty through lifecycle strategies
Strong understanding of customer data, segmentation, and personalization
Experience with data-driven marketing, performance analysis, and KPI tracking
Excellent communication, collaboration, and project management skills
Ability to work remotely and adapt to a fast-paced, dynamic environment
Strong analytical and problem-solving skills
Experience with lifecycle marketing strategies, including onboarding, retention, and loyalty programs
Familiarity with restaurant technology and the food industry
Bachelor's degree in Marketing, Business, or related field

Responsibilities

Develop and execute integrated B2B lifecycle marketing strategies to engage, retain, and grow restaurant and diner audiences
Manage the full spectrum of lifecycle marketing efforts, including onboarding, retention, and loyalty programs
Collaborate with Marketing, Product, Sales, and Customer Experience teams to build a seamless customer journey
Leverage customer insights to segment, personalize, and optimize campaigns for lifecycle initiatives
Set and track KPIs and metrics to assess the effectiveness of lifecycle programs
Analyze performance data to identify areas for improvement and drive continuous improvement
Report to Senior Lifecycle & Product Marketing Manager and provide regular updates on program performance
Work closely with cross-functional teams to ensure alignment and consistency across marketing initiatives
Develop and maintain relationships with restaurant partners and stakeholders to drive business growth
Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve marketing strategies

Skills

ChowNow

Online ordering system for independent restaurants

About ChowNow

ChowNow provides online ordering systems specifically designed for independent restaurants. Their service allows restaurants to integrate orders from multiple platforms, including their own websites, Facebook, Google pages, and ChowNow’s own site, into a single centralized hub. This means restaurant owners do not have to manage multiple devices for different order sources. Unlike many competitors that charge high fees for third-party services, ChowNow offers a commission-free model, making it a more affordable option for small to medium-sized independent restaurants. The company generates revenue through subscription fees and service charges, aiming to help restaurant owners streamline their ordering processes and improve the overall customer experience.

Santa Monica, CaliforniaHeadquarters

2011Year Founded

$62.3MTotal Funding

SERIES_CCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

201-500Employees

Benefits

Comprehensive health plans

Remote office stipend

Mental health coverage

Parental & family leave

Student loan assistance

Employee stock incentive plan

401(k) savings plan

Pet insurance

Fitness stipend

Risks

Increased competition from convenience stores using voice AI technology.

Smart Answering service may face integration challenges with existing restaurant systems.

New leadership may lead to strategic shifts unsettling existing partnerships.

Differentiation

ChowNow offers commission-free online ordering, unlike competitors with high third-party fees.

The platform integrates orders from multiple sources into a centralized hub for restaurants.

ChowNow provides branded apps and marketing support, enhancing restaurant-customer connections.

Upsides

AI-driven voice technology can enhance customer service and reduce labor costs.

Partnership with Dining Alliance offers discounts, lowering operational costs for restaurant partners.

Acquisition of Cuboh improves order management efficiency and accuracy for restaurant partners.

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