Innovation Marketing Manager at Potion

Tel Aviv-Yafo, Tel Aviv District, Israel

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, B2B, Enterprise TechIndustries

Requirements

5+ years in marketing, preferably in SaaS, B2B, or enterprise tech
Strong PMM skills - positioning, messaging, GTM strategy, and cross-team alignment
Hands-on experience running campaigns on LLMs, launch platforms (i.e. Product Hunt) or tech platforms marketplaces
Proven track record in executing campaigns end-to-end, from planning to measurement
Strong communication and collaboration skills
Comfortable working in a fast-moving, innovative environment
Analytical mindset with ability to turn insights into action
Native Level English - Must

Responsibilities

Develop and execute go-to-market strategies for new features, products, and initiatives
Plan and launch campaigns across LLMs, innovation launch platforms, and other channel platforms
Work with the broader marketing team to ensure alignment and support on multi-channel activation (email, social, content, events, etc.)
Create positioning, messaging, and campaign assets that resonate with key audiences
Analyze campaign performance, gather insights, and optimize for impact
Collaborate with product, sales, partnerships, and customer success teams to ensure consistent messaging and market fit
Stay ahead of industry trends, testing and implementing new channels and tactics

Skills

GTM Strategy

Product Marketing

Positioning

Messaging

Campaign Management

LLMs

Product Hunt

Email Marketing

Social Media

Content Marketing

Events

Analytics

Cross-team Collaboration

Potion

Designs user experiences for cultural organizations

About Potion

Potion specializes in enhancing user experiences through digital design and interactive technology. The firm works with a variety of clients, including museums, educational institutions, and cultural organizations, to create tailored solutions that meet their specific needs. Potion's process involves project-based collaborations, where they conduct user research, develop product strategies, and specify technology requirements to ensure the final product aligns with client goals. Unlike many competitors, Potion has a strong focus on understanding the unique challenges of cultural and educational sectors, which has earned them multiple awards, including the Communication Arts Interactive Annual Awards and the Webby Awards. The company's goal is to transform how users interact with digital content, making it more engaging and effective.

New York City, New YorkHeadquarters

2018Year Founded

$6.1MTotal Funding

ACQUISITIONCompany Stage

Consulting, DesignIndustries

11-50Employees