Close

Senior Product Marketing Manager (USA Only - 100% Remote)

United States

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Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Customer Relationship Management (CRM), Software / SaaSIndustries

Requirements

Candidates should possess 5+ years of experience in Product Marketing, specifically within B2B SaaS, and demonstrate a clear, concise, and compelling communication style, both internally and externally. Strong strategic thinking skills, including the ability to see the big picture and weigh trade-offs, are essential, along with the ability to build trust and collaborate effectively across various teams.

Responsibilities

As a Sr. Product Marketing Manager, you will partner with Product Management to align marketing strategy with the product roadmap, working closely with 1-2 Product Pods to understand their needs and roadmaps. You will define GTM plans for new product launches and feature releases, craft compelling messaging and positioning, and execute marketing campaigns to drive product adoption and awareness. Additionally, you will contribute to educating the wider marketing organization about the product and collaborating with Sales, Success, and Support to ensure a cohesive customer experience.

Skills

Product Marketing
Messaging
Go-to-Market Strategies
Customer Insights
Cross-functional Collaboration
Product Positioning
Marketing Strategy
Sales Enablement

Close

CRM platform for startups and SMBs

About Close

Close provides a customer relationship management (CRM) platform tailored for startups and small to medium-sized businesses (SMBs). The platform enhances communication and minimizes manual data entry, allowing sales representatives to work more efficiently. Close's features include a user-friendly interface and automation tools that aim to double the productivity of sales teams. Unlike many competitors, Close operates on a subscription-based model and is a bootstrapped, profitable company with a fully remote team of around 90 employees. The company prioritizes autonomy and asynchronous communication, enabling team members to work from anywhere. Close's goal is to create a desirable work environment while maintaining transparency and investing in team growth, all while focusing on productivity and quality without micromanagement.

Key Metrics

Toronto, CanadaHeadquarters
2013Year Founded
$243.2KTotal Funding
SEEDCompany Stage
Enterprise SoftwareIndustries
51-200Employees

Benefits

PTO
Family leave
Medical, dental, & vision coverage
401k with 6% match
Company goal-based bonus
Coworking stipend
Paid 4-week sabbatical
Flexible working hours

Risks

Emerging competitors like Celestia could threaten Close's market position.
Innovative platforms like Loft may raise CRM expectations in related industries.
Diversification trends in adjacent markets may pressure Close to expand offerings.

Differentiation

Close offers a user-friendly interface focused on sales productivity and automation.
The company operates with a 100% remote team, emphasizing asynchronous communication.
Close is bootstrapped and profitable, maintaining autonomy and transparency in operations.

Upsides

Increased CRM adoption due to remote work trends benefits Close's market position.
AI-driven automation tools align with Close's focus on reducing manual data entry.
The CRM market's projected growth offers significant opportunities for Close.

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