Senior Product Marketing Manager (USA Only - 100% Remote)

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not specified

Close is building the modern CRM for small, scaling businesses. We are a fully remote, bootstrapped company with over 100 employees across 22 countries. Our mission is to help small businesses sell better by eliminating manual work and empowering them to focus on relationships. We prioritize impact, ownership, and quality, favoring asynchronous communication and focusing on work that moves the needle.

About the Role

We are seeking a Sr. Product Marketing Manager to join our Product Marketing and Lifecycle Marketing team. This role bridges the gap between product features and their positioning, messaging, and marketing to customers. You will be an expert in understanding our target audience, "Small Scaling businesses," and their values. You will collaborate closely with Product, Marketing, Sales, and Success teams to shape product direction, translate it into compelling messaging, and develop go-to-market strategies. As Product Marketing is a growing function at Close, this role will be instrumental in bringing fresh perspectives and best practices to the team.

Responsibilities

• Partner with Product Management to align marketing strategy with the product roadmap, ensuring clear and cohesive messaging and positioning.
• Work closely with 1-2 Product Pods to understand their problem areas, roadmaps, and how their work connects to customer needs and market opportunities.
• Define Go-To-Market (GTM) plans for new product launches and feature releases.
• Craft compelling messaging and positioning that resonates with target audiences and differentiates Close in the competitive landscape.
• Execute launch plans, including email copy and product page content.

Requirements

• 5+ years of experience in Product Marketing, specifically within B2B SaaS.
• Clear, concise, and compelling communication skills, both internally and externally.
• Strategic thinking abilities, including seeing the big picture, weighing trade-offs, and critically analyzing themes and patterns.
• A proactive "do-er" attitude, comfortable working in the details.
• Proven ability to build cross-functional relationships and trust across an organization, collaborating with Product, Design, Engineering, Sales, Success, and Support teams.
• Empathy for customer needs, with the ability to listen, synthesize feedback, and translate insights into resonant messaging.
• Adaptability and resilience to thrive in a rapidly changing tech landscape and a dynamic team environment.

Company Information

Close is a bootstrapped, remote-first company founded in 2016. We are committed to sustainability, focusing on the health of our business and the well-being of our team. Our culture prioritizes impact, ownership, and quality, with a preference for asynchronous communication and a mature approach to workplace expectations.