Partner Marketing Manager (Technology Partners)

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Data & Analytics, SoftwareIndustries

Requirements

The ideal candidate will have 8+ years of experience in B2B marketing, preferably in the data or software industry, with a proven history of developing and executing successful partner marketing programs. A builder mindset, the ability to solve problems, create structure, and work cross-functionally are essential. Deep familiarity with the modern data ecosystem, including players like Snowflake, AWS, Microsoft, and Databricks, is required. Strong relationship management skills for navigating complex partner organizations and excellent storytelling and positioning abilities are also necessary.

Responsibilities

This role involves leading the creation and execution of co-marketing campaigns, programs, events, and activities with strategic technology partners. Responsibilities include collaborating with Revenue Marketing, Partnerships, and Product Marketing teams to align Go-To-Market partner plans with company goals. Building and nurturing relationships with marketing counterparts at key partners is crucial, as is articulating the value of dbt Labs and supporting partners in promoting the platform. The role also entails owning the development of joint messaging and co-branded assets, creating internal enablement materials for sales teams, understanding partner business strategies to design mutually beneficial programs, setting and managing OKRs, tracking program performance, and developing annual Go-To-Market marketing plans tailored to individual partners.

Skills

Partner Marketing

Co-marketing

Marketing Campaigns

Program Management

Event Marketing

Technology Partnerships

Data Transformation

Analytics Engineering

Modern Data Stack

Brand Elevation

Growth Marketing

Cross-functional Collaboration

Strategic Thinking

Creativity

dbt Labs

Cloud-based data management platform for analytics

About dbt Labs

GetDBT.com is a cloud-based data management platform that helps companies streamline their data development processes. It allows users to write business logic more efficiently, enhances code reusability, and ensures data quality through testing and governance features. Unlike its competitors, GetDBT.com focuses on scalability and complexity, making it suitable for businesses at various stages of data maturity. The company's goal is to empower organizations to manage their data effectively while providing reliable service through a subscription model.

Philadelphia, PennsylvaniaHeadquarters

2016Year Founded

$403.1MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Health Insurance

Paid Parental Leave

Wellness Program

Home Office Stipend

Risks

Increased competition from Fivetran's integration may lead to customer attrition.

Dbt Mesh's complexity could cause integration challenges for existing users.

New executive appointments may lead to strategic shifts misaligned with customer expectations.

Differentiation

Dbt Labs offers a unique open-source analytics engineering tool for data transformation workflows.

The platform supports SQL-based data modeling, appealing to data analysts and engineers.

Dbt Mesh architecture allows cross-project model referencing, enhancing scalability for complex data needs.

Upsides

Collaboration with Fivetran enhances platform capabilities, attracting more enterprise clients.

Mark Porter's appointment as CTO could drive technological advancements and innovation.

Recent dbt Cloud enhancements improve collaboration, appealing to large teams and enterprises.

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