Senior Cybersecurity Product Marketing Manager - Data Security Platfor…
Virtru$160,000 - $195,000/year
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, Information Technology, SoftwareIndustries
Requirements
Candidates must possess a BA/BS degree or equivalent work experience, with at least two years of prior experience in cybersecurity and B2B software. A clear understanding and ability to implement key Go-To-Market processes are essential, along with excellent command of product marketing functions and processes. Prior experience in product marketing, product positioning, messaging, and market research & analysis is required. Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing programs is a plus.
Responsibilities
The Product Marketing Manager will create product and feature positioning and messaging, and collaborate with Product Management on new product ideas and free tools. They will work with Marketing teams to create communication and marketing plans for new product launches, manage product launch deliverables, and develop marketing plans to drive demand across all go-to-market channels. Responsibilities include articulating the product value proposition, supporting competitive research, designing and launching campaigns for pipeline impact and brand awareness, and leveraging AI tools for research, content creation, and data analysis.
Skills
Product Marketing
Sales Enablement
Content Development
Customer Acquisition
Customer Retention
Market Research
Competitive Analysis
Product Positioning
Go-to-Market Strategy
Cross-functional Collaboration
KnowBe4
Security awareness training and phishing simulations
About KnowBe4
KnowBe4 provides security awareness training and simulated phishing exercises to help organizations combat social engineering threats. Their platform is designed to be easy to use and can be quickly implemented, allowing IT professionals to deploy training programs faster than many competitors. The service includes a variety of training modules and phishing simulations that are accessible through a subscription model. A dedicated Customer Success team supports clients during the onboarding process, ensuring a smooth transition without requiring extra consulting time. The main goal of KnowBe4 is to enhance the security posture of businesses by educating employees about potential cyber threats.
Clearwater, FloridaHeadquarters
2010Year Founded
$390.1MTotal Funding
IPOCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees
Benefits
Financial Security - 3.5% 401k Matching, Company-wide Monthly Bonuses Up To $2,000 A Month, Employee Referral Bonuses, Employee Stock Purchase Program
Health and Wellness - Fully Paid Medical Insurance, Vision and Dental Plans, FSA (Flexible Spending Account), Free Gym Benefits Through Classpass, Virtual Yoga Classes, Free Fresh Fruit Delivered Weekly
Vacation, Time Off and Leave - Open Paid Time Off, National Holidays, Fully Paid Military Leave
Continuing Education - Tuition Reimbursement Up To $5,250 A Year, Certification Completion Bonuses Up To $10,000 A Year
Remote Work Options
Supporting Families - 8-weeks Fully Paid Parental and Adoption Leave, Breast Milk Shipping for Traveling Parents, Adoption Assistance, Fertility Assistance, Knowster Parents Employee Resource Group
On-site Life Coach
Risks
Emerging cybersecurity firms with similar AI-driven solutions may erode KnowBe4's market share.
Rapid evolution of AI-generated phishing attacks may outpace KnowBe4's defense capabilities.
Economic downturns could challenge subscription-based revenue models due to budget cuts.
Differentiation
KnowBe4 offers the world's largest security awareness training and simulated phishing platform.
The platform is user-friendly, intuitive, and scalable for busy IT professionals.
KnowBe4's rapid deployment is often twice as fast as competitors' solutions.
Upsides
Increased demand for cybersecurity training due to remote and hybrid work environments.
Growing interest in gamified learning enhances engagement in security awareness programs.
AI integration in cybersecurity tools predicts and prevents phishing attacks effectively.
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