[Remote] Group Product Marketing Lead at Eventbrite

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Events, MarketplaceIndustries

Requirements

At least 8 years of experience in product marketing, with a strong track record of launching, growing, and scaling products
BS/BA Degree, MBA/MA/MS is a plus
Results-Driven & Action-Oriented: Thrives on setting and exceeding business targets, with a strong bias for action—identifying opportunities and swiftly translating them into impactful tactics
Data-Driven Decision Making: Skilled in analyzing large datasets to extract actionable insights
Strategic thinking, analytical rigor, and hands-on execution
Comfortable leading through ambiguity, influencing stakeholders at all levels, and taking ownership of high-impact projects
Ability to operate across multiple features, projects, and stakeholders, maintaining a holistic, high-level perspective

Responsibilities

Foster Strategic Cross-Functional Partnerships: Collaborate with other Product Marketing leaders to develop holistic strategies that enhance user experiences and maximize impact beyond existing team structures
Lead the Go-To-Market (GTM) Strategy: Drive adoption of new products and features through compelling messaging, positioning, and marketing strategies
Influence Complex Business Decisions: Use data-driven insights to guide product and business strategies, including revenue growth opportunities beyond your direct scope
Own Key Metrics: Define, track, and communicate success metrics for new strategies and investments, ensuring alignment across teams
Drive Cross-Functional Alignment: Work closely with Product, Engineering, Data, and other Marketing teams to ensure smooth execution of initiatives
Communicate at All Levels: Craft high-impact presentations and narratives for senior leadership, cross-functional teams, and external partners
Solve Ambiguous Challenges: Identify areas of opportunity, proactively address business problems, and drive strategic initiatives from ideation to execution
Be a Player-Coach: Set clear expectations for teammates, provide mentorship, and foster a high-performance culture within the team
Drive strategic initiatives, launch new features, and scale product solutions
Develop and execute positioning, messaging, and go-to-market strategies for Eventbrite’s suite of products and services

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyPositioningMessagingStrategic ThinkingCross-Functional CollaborationMarket InsightsFeature LaunchAnalytical Rigor

Questions & Answers

Common questions about this position

What is the salary or compensation for the Group Product Marketing Lead role?

This information is not specified in the job description.

Is this Group Product Marketing Lead position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Group Product Marketing Lead role?

The role requires strategic thinking, analytical rigor, hands-on execution, leading through ambiguity, influencing stakeholders, and using data-driven insights to guide decisions.

What is the team culture like for this Product Marketing role at Eventbrite?

The Product Marketing team is small and scrappy, working cross-functionally to act on customer and market insights, influencing teams like Product, Brand, Sales, and Support.

What makes a strong candidate for the Group Product Marketing Lead position?

A strong candidate is experienced, highly strategic, excels at fostering cross-functional partnerships, leading GTM strategies, influencing decisions with data, and owning key metrics while operating across multiple stakeholders.

Eventbrite

Self-service ticketing platform for live events

About Eventbrite

Eventbrite is a self-service ticketing platform that allows individuals and organizations to create, share, find, and attend various live events. Users can set up events ranging from music festivals to conferences and gaming competitions. The platform works by enabling event organizers to sell tickets online, while also providing tools for payment processing and event marketing. Eventbrite stands out from competitors by offering personalized recommendations and automated notifications to enhance the ticket-buying experience. The goal of Eventbrite is to simplify the event management process for organizers and make it easier for attendees to discover and participate in live events.

San Francisco, CaliforniaHeadquarters

2006Year Founded

$382.8MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, EntertainmentIndustries

1,001-5,000Employees

Benefits

We care about your mental health and wellbeing. Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And if you like sports, we have our wellness program to pay for your gym expenses.

Ongoing training and career development is an important part of our culture. We offer unlimited access to courses in Udemy, language exchange programs, internal training, wildtalks, workshops and weekly sessions with our CEO

Work-life balance is extremely important to us. Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.

Risks

Increased competition from Zoom Events threatens Eventbrite's virtual events market share.

Eventbrite for Causes may reduce revenue due to discounted nonprofit programs.

Leadership changes could lead to temporary operational disruptions.

Differentiation

Eventbrite offers a comprehensive platform for diverse event types and sizes.

The platform provides real-time insights and 24/7 monitoring for event organizers.

Eventbrite's personalized recommendations enhance user engagement and ticket sales.

Upsides

Growing demand for hybrid events expands Eventbrite's market reach and offerings.

AI-driven personalization tools enhance attendee experiences and satisfaction.

Sustainability focus allows Eventbrite to offer eco-friendly event management solutions.

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