Senior Product Marketing Manager
Tremendous$155,000 - $185,000/year
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Customer Engagement Solutions, SaaS, Biotechnology, Marketing TechnologyIndustries
Requirements
The candidate should have at least 3 years of product marketing experience, preferably within a B2B SaaS or martech company, and a strong passion for understanding customer needs. Experience in driving go-to-market strategy and product launches is essential.
Responsibilities
The Product Marketing Manager will drive the go-to-market strategy and narrative for the product portfolio, owning product and feature launches and cross-functional rollouts. They will articulate the product's value and benefits to a global audience, create compelling messaging and enablement materials, and educate the Sales team on product positioning. The role involves collaborating with cross-functional teams, interacting directly with customers, analyzing market and customer insights to inform the product roadmap, and evolving the company's product positioning and messaging to gain market share.
Skills
Product Marketing
Product Launches
Product Marketing Strategy
Customer Engagement
Mobile Push Notifications
In-App Messaging
SMS
Email Marketing
Go-to-Market Strategy
Competitive Analysis
Market Research
Messaging and Positioning
Sales Enablement
Content Creation
OneSignal
Customer engagement through push notifications
About OneSignal
OneSignal offers a platform for customer engagement through push notifications, helping businesses connect with their customers via mobile and web notifications. It operates on a freemium model, providing basic services for free and charging for premium features like machine learning for message optimization and detailed analytics. The platform is user-friendly, allowing setup in about 15 minutes and capable of sending billions of notifications daily, including behavior-based triggers. OneSignal stands out with its open-source SDKs and accessible API, aiming to empower businesses to engage their customers effectively.
San Mateo, CaliforniaHeadquarters
2014Year Founded
$81.7MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees
Benefits
Remote-first collaboration
Focus time
Flexible vacation
Health, dental, & life
Home office & wellness stipend
Learning & development stipend
Fun offsites
Sweet swag
Risks
Increased competition from market leaders like Airship and CleverTap threatens market share.
Dependency on ActiveCampaign integration poses operational risks.
Freemium model may limit revenue growth if premium conversion rates are low.
Differentiation
OneSignal offers a seamless multi-channel messaging experience for customer engagement.
The platform uses machine learning to optimize message delivery times and personalization.
OneSignal's open-source SDKs and API accessibility appeal to developers.
Upsides
Growing demand for personalized engagement solutions boosts OneSignal's market potential.
Integration with ActiveCampaign enhances OneSignal's push notification capabilities.
SOC 2 Type II and HIPAA compliance strengthen OneSignal's security credentials.
Related Jobs
RemoteRemoteTechnical Project Manager - Rockerbox
DoubleVerifySalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteGo-to-Market Strategy Manager
YipitDataSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteProduct Launch Coordinator
NateraSalary not specified
- Full Time
- Mid-level (3 to 4 years)
RemoteManager, B2B Growth Marketing
Keeper SecuritySalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteProduct Marketer
PostHogSalary not specified
- Full Time
- Junior (1 to 2 years)
Remote(US) Sr. Growth Insights Manager
PointClickCareSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteVP, Product Marketing
Restaurant365Salary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteProduct Marketing Manager - Sales Enablement
GroqSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteGrowth Marketer
VendeluxSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteProduct Marketing Manager
AnzenSalary not specified
- Full Time
- Entry Level & New Grad
RemoteValue Engineer
Fieldguide$159,000 - $185,000/year
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteSenior Data & AI Solutions Activation Manager, GTM
FetchSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteSr Manager, Technical Product Marketing
CrestaSalary not specified
- Full Time
- Expert & Leadership (9+ years)