OneSignal

Product Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Customer Engagement Solutions, SaaS, Biotechnology, Marketing TechnologyIndustries

About OneSignal

OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize engagement, we enable over a million businesses to keep their users - including readers, fans, players and shoppers - engaged and up to date by delivering billions of messages daily.

1 in 5 new apps launches using OneSignal! We support companies in 140 countries, including Zynga, USA Today, Bitcoin.com, Eventbrite, Tribune, and many more - from startups and small businesses just getting off the ground to established companies communicating with millions of customers.

We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK and Singapore - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person where we don't have offices. Hiring in Singapore is done in partnership with a local PEO.

OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on healthy life balance and kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work.

About The Team

We’re seeking an experienced Product Marketing Manager to help drive product launches and product marketing strategy across both our self-serve and direct sales business. Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market. We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team.

As part of the Product team, you will gain a deep understanding of our product, our customers, our market, and the buyer journey to drive OneSignal’s growth. Much of the work will focus on launching products and use cases, but this versatile role will touch a variety of areas, including user research, analyses, site design, and more.

What You'll Do

  • Drive the go-to-market strategy and narrative for our product portfolio
  • Own and contribute to product and feature launches and cross-functional rollout
  • Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
  • Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
  • Enable and educate Sales on product positioning and how it solves known customer pain points
  • Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
  • Directly interact with customers through support channels, surveys, and 1 on 1 conversations
  • Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
  • Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
  • Help improve onboarding, retention, activations and upsell
  • Analyze the competitive landscape and their positioning, industry trends, and thought leaders
  • Evolve how OneSignal positions and messages our product to gain market share

What You'll Bring

  • 3+ years product marketing experience, ideally at a B2B SaaS or martech company
  • A passion for understanding the customer, their needs, and how we can best address them
  • Excellent writt

Skills

Product Marketing
Product Launches
Product Marketing Strategy
Customer Engagement
Mobile Push Notifications
In-App Messaging
SMS
Email Marketing
Go-to-Market Strategy
Competitive Analysis
Market Research
Messaging and Positioning
Sales Enablement
Content Creation

OneSignal

Customer engagement through push notifications

About OneSignal

OneSignal offers a platform for customer engagement through push notifications, helping businesses connect with their customers via mobile and web notifications. It operates on a freemium model, providing basic services for free and charging for premium features like machine learning for message optimization and detailed analytics. The platform is user-friendly, allowing setup in about 15 minutes and capable of sending billions of notifications daily, including behavior-based triggers. OneSignal stands out with its open-source SDKs and accessible API, aiming to empower businesses to engage their customers effectively.

San Mateo, CaliforniaHeadquarters
2014Year Founded
$81.7MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees

Benefits

Remote-first collaboration
Focus time
Flexible vacation
Health, dental, & life
Home office & wellness stipend
Learning & development stipend
Fun offsites
Sweet swag

Risks

Increased competition from market leaders like Airship and CleverTap threatens market share.
Dependency on ActiveCampaign integration poses operational risks.
Freemium model may limit revenue growth if premium conversion rates are low.

Differentiation

OneSignal offers a seamless multi-channel messaging experience for customer engagement.
The platform uses machine learning to optimize message delivery times and personalization.
OneSignal's open-source SDKs and API accessibility appeal to developers.

Upsides

Growing demand for personalized engagement solutions boosts OneSignal's market potential.
Integration with ActiveCampaign enhances OneSignal's push notification capabilities.
SOC 2 Type II and HIPAA compliance strengthen OneSignal's security credentials.

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