Potion

Designs user experiences for cultural organizations

New York City, New York, United States

About Potion

Potion specializes in enhancing user experiences through digital design and interactive technology. The firm works with a variety of clients, including museums, educational institutions, and cultural organizations, to create tailored solutions that meet their specific needs. Potion's process involves project-based collaborations, where they conduct user research, develop product strategies, and specify technology requirements to ensure the final product aligns with client goals. Unlike many competitors, Potion has a strong focus on understanding the unique challenges of cultural and educational sectors, which has earned them multiple awards, including the Communication Arts Interactive Annual Awards and the Webby Awards. The company's goal is to transform how users interact with digital content, making it more engaging and effective.

New York City, New YorkHeadquarters
2018Year Founded
$6.1MTotal Funding
ACQUISITIONCompany Stage
Consulting, DesignIndustries
11-50Employees

Benefits

Hybrid Work Options

Risks

Integration challenges with Hyperquake may lead to operational disruptions.
Competitive landscape pressures Potion's pricing strategy with lower-cost solutions.
Reliance on project-based revenue could lead to financial instability during downturns.

Differentiation

Potion specializes in transforming user experiences through innovative digital design solutions.
The company has a strong reputation for inclusive digital storytelling and immersive content.
Potion's project-based model allows for customized solutions tailored to client needs.

Upsides

AI-driven personalization enhances Potion's interactive technology offerings.
Growing demand for AI-powered R&D tools aligns with Potion's formulation tools.
Acquisition by Hyperquake expands Potion's digital offerings and creative capabilities.