[Remote] Head of Growth at Primer

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, K-12 EducationIndustries

Requirements

8–10 years in growth/marketing in geo-constrained, high-ticket, or enrollment-driven industries (e.g. healthcare, education, home services)
Proven track record of turning messy funnels into predictable growth machines
Hands-on operator comfortable in tools like Salesforce, Pardot, HubSpot, or similar; can both design systems and execute them
Data-driven, funnel-obsessed with deep expertise in funnel design, measurement, and optimization
Systems thinker & builder able to architect scalable workflows and automations
Scrappy, iterative approach that thrives in rapid testing environments
Cross-functional communicator who builds trust, aligns teams, and creates shared accountability around growth
Mission-driven and energized by the challenge of reimagining U.S. education
Nice to Have: Experience with enrollment funnels or referral/community-driven growth
Nice to Have: Familiarity with SQL, Python, or AI-driven analytics tools

Responsibilities

Funnel Architecture: Define MQL criteria, lead scoring, and handoff rules to admissions
Journeys & Automations: Build nurture drips, re-engagement flows, and A/B tested experiences across SMS, email, landing pages, and phone
Channel Pilots: Test new channels (referrals, content, community, partnerships), validate ROI, and hand off scalable ones to operations or future headcount
Data & Insights: Analyze conversion performance, identify what drives intent and enrollment, and evolve attribution beyond “lead source = x” to multi-touch models
Cross-Functional Alignment: Deliver one cohesive funnel by collaborating with Admissions to reduce low-quality leads, Performance Marketing to align on downstream quality, and RevOps on infrastructure, automation, and reporting
Execution & Partner Management: Run campaigns yourself while managing agencies/vendors for specific channel execution

Skills

Key technologies and capabilities for this role

Growth MarketingFunnel OptimizationLead ScoringMarketing AutomationA/B TestingEmail MarketingSMS MarketingLanding PagesChannel PilotsRevOps

Questions & Answers

Common questions about this position

What experience is required for the Head of Growth role?

Candidates need 8–10 years in growth/marketing in geo-constrained, high-ticket, or enrollment-driven industries like healthcare, education, or home services, with a proven track record of turning messy funnels into predictable growth machines. They must be hands-on operators comfortable with tools like Salesforce, Pardot, or HubSpot, and data-driven with a funnel obsession.

What are the core responsibilities of this position?

The role involves owning the lead → MQL → SQL journey by defining funnel architecture, building journeys and automations, piloting new channels, analyzing data and insights, ensuring cross-functional alignment, and managing execution and partners.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for the Head of Growth position?

A strong candidate has 8–10 years of relevant experience in growth/marketing for high-ticket industries, hands-on expertise with CRM tools like Salesforce or HubSpot, and a data-driven approach to optimizing funnels, with the ability to execute campaigns and align cross-functional teams.

Primer

Personalized K-8 education through Microschools

About Primer

Primer provides personalized educational experiences through its Microschools, which are small, community-based institutions for K-8 students. These Microschools allow children to learn at their own pace and explore their interests, focusing on individual creativity and original thinking rather than a standardized curriculum. Unlike traditional schools, Primer emphasizes a flexible and tailored approach to education, catering to families seeking alternatives to conventional systems. The company actively involves parents in the educational process, fostering a collaborative environment. Primer operates on a tuition-based model but offers personalized payment plans and financial aid to ensure accessibility for a wider range of families. The goal is to create a more engaging and effective learning experience for children.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$32.5MTotal Funding

SERIES_ACompany Stage

EducationIndustries

51-200Employees

Benefits

Remote Work Options

Risks

Increased competition in personalized education could threaten Primer's market share.

Economic downturns may reduce enrollment, impacting Primer's tuition-based revenue model.

Regulatory changes in education could affect Primer's operations and growth.

Differentiation

Primer offers personalized learning through community-based Microschools, unlike traditional schools.

The company emphasizes parental involvement, enhancing transparency and collaboration in education.

Primer provides flexible tuition plans, making education accessible to diverse financial backgrounds.

Upsides

Primer raised $15m in Series A funding, boosting its growth potential.

The rise of personalized education models aligns with Primer's mission and offerings.

Miami's growth as a startup hub supports Primer's expansion opportunities.

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