Director of Performance Marketing

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Client Experience Platform, Self-care IndustryIndustries

Requirements

Candidates should have experience in designing, executing, and scaling full-funnel demand programs, with a strong emphasis on scalable digital demand capture for SMB owners. The role requires strategic leadership, team and agency management, and the ability to dive into details. Familiarity with various digital channels including SEM/SEO, paid social, programmatic, email/SMS, video, and emerging formats like YouTube, TikTok, CTV/OTT, and affiliate marketing is expected. Experience with AI-assisted workflows and Answer Engine Optimization (AEO) is also necessary.

Responsibilities

The Director of Performance Marketing will develop and execute integrated digital programs to generate qualified pipeline, conversion, and revenue for SMB clients. They will own and scale digital channels, pilot new formats to maximize CAC efficiency, and refine channel-message fit through systematic testing. Responsibilities include improving conversion rates and velocity through CRO and nurture programs, collaborating with Brand and Growth teams, and optimizing campaigns for new platform capabilities and AI-driven answer surfaces.

Skills

Performance Marketing

Demand Generation

Digital Marketing

Paid Social

SEM

Full-funnel marketing

Budget Management

Team Management

Agency Management

Data Analysis

Growth Marketing

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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