[Remote] Director of Performance Marketing at Boulevard

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Client Experience Platform, Self-care IndustryIndustries

Skills

Key technologies and capabilities for this role

Performance MarketingDemand GenerationDigital MarketingPaid SocialSEMFull-funnel marketingBudget ManagementTeam ManagementAgency ManagementData AnalysisGrowth Marketing

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director of Performance Marketing role?

This information is not specified in the job description.

Is this Director of Performance Marketing position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for the Director of Performance Marketing role?

The role requires strategic leadership to set direction, manage teams and agencies, full ownership of performance marketing including spend allocation, expertise in full-funnel demand generation across digital channels like SEM/SEO and paid social, and collaboration with cross-functional teams.

What is the company culture like at Boulevard?

Boulevard embraces insatiable curiosity and experimentation, values diverse backgrounds, celebrates openness, believes in equal opportunity, and designs simple yet sophisticated solutions to maximize impact.

What makes a strong candidate for the Director of Performance Marketing position?

A strong candidate is energized by full ownership and accountability for performance marketing spend, capable of strategic leadership while diving into details, and able to drive outsized growth impact through scalable digital demand programs for SMB owners.

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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