Head of Marketing at Virtus

Kraków, Lesser Poland Voivodeship, Poland

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

IT Consulting, Software Development, TechnologyIndustries

Requirements

~10 years of senior marketing experience in IT consulting or professional IT services
Technical audience fluency – deep understanding of developer ecosystems, with credibility to speak to experts in Scala, AI/ML, and DX
Revenue-focused Marketing – proven success in demand generation, ABM, and digital campaign execution that delivers pipeline and revenue
Modern marketing operations mindset – hands-on experience with automation tools and marketing analytics
Leadership strength – skilled in leading high-performing, cross-functional marketing teams in global, fast-moving environments
Nice to have: Experience with global brand expansion, ideally from Europe to the US — with measurable increases in brand equity and market traction
Nice to have: Multi-brand strategy expertise – successful integration of acquired or specialist brands under one marketing vision

Responsibilities

Activate marketing across all brands – work closely with existing marketing teams (VL & SML) to launch campaigns, build thought leadership, and create compelling content for technical and business audiences
Lead US expansion – drive visibility and engagement at key US events, build awareness through storytelling and case studies, and generate the first qualified pipeline from the US within 90 days
Showcase European excellence – promote VirtusLab Group expertise in Developer Experience (DX), Data (AI/ML), and Scala, across Europe and the US
Unify and differentiate – establish VirtusLab as the Group parent brand while strategically positioning and activating sub-brands where relevant
Act as a visible and authentic ambassador of VirtusLab Group - sharing our story across public channels, conferences, and executive communities to build trust and recognition
Leverage modern AI tools – apply mAI-driven tools to boost team productivity, campaign impact, and marketing efficiency
Cooperate with Tech Executives and CxOs – offering insight, strategy, and confidence in marketing-led growth

Skills

Demand Generation

ABM

Digital Campaigns

Thought Leadership

Content Creation

Scala

AI/ML

Developer Experience

Marketing Automation

Pipeline Generation

Event Marketing

Storytelling

Virtus

Insurance brokerage specializing in customized solutions

About Virtus

Virtus Insurance provides tailored insurance solutions for businesses, focusing on the commercial insurance market. The company offers customized strategies for managing property and casualty insurance as well as employee benefits. By employing experienced consultants, Virtus Insurance assesses clients' specific needs and areas of exposure to deliver effective solutions. Unlike many competitors, Virtus emphasizes building strong, long-term relationships with clients, allowing for ongoing support and adaptation of insurance strategies. The Property and Casualty Unit is known for its meticulous risk assessment, while the Employee Benefits Unit focuses on creative, data-driven strategies to enhance employee benefits. The goal of Virtus Insurance is to reduce risk and save money for its clients through personalized service and expertise.

Overland Park, KansasHeadquarters

2013Year Founded

SECONDARY_PRIVATECompany Stage

Consulting, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Hybrid Work Options

Risks

Competition from InsurTech startups may erode Virtus's market share.

Rising interest rates could affect insurance product pricing.

Stricter data privacy regulations may increase compliance costs for Virtus.

Differentiation

Virtus offers highly customized insurance strategies tailored to client needs.

The company focuses on building strong, long-term client relationships.

Virtus employs experienced consultants for precise risk assessment and innovative solutions.

Upsides

Growing demand for cyber insurance presents new expansion opportunities for Virtus.

AI-driven underwriting can enhance Virtus's data-driven consulting services.

Increased focus on mental health benefits aligns with Virtus's employee benefits offerings.

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