Head of Marketing at Virtus

Kraków, Lesser Poland Voivodeship, Poland

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

IT Consulting, Software Development, TechnologyIndustries

Requirements

~10 years of senior marketing experience in IT consulting or professional IT services
Technical audience fluency – deep understanding of developer ecosystems, with credibility to speak to experts in Scala, AI/ML, and DX
Revenue-focused Marketing – proven success in demand generation, ABM, and digital campaign execution that delivers pipeline and revenue
Modern marketing operations mindset – hands-on experience with automation tools and marketing analytics
Leadership strength – skilled in leading high-performing, cross-functional marketing teams in global, fast-moving environments
Nice to have: Experience with global brand expansion, ideally from Europe to the US — with measurable increases in brand equity and market traction
Nice to have: Multi-brand strategy expertise – successful integration of acquired or specialist brands under one marketing vision

Responsibilities

Activate marketing across all brands – work closely with existing marketing teams (VL & SML) to launch campaigns, build thought leadership, and create compelling content for technical and business audiences
Lead US expansion – drive visibility and engagement at key US events, build awareness through storytelling and case studies, and generate the first qualified pipeline from the US within 90 days
Showcase European excellence – promote VirtusLab Group expertise in Developer Experience (DX), Data (AI/ML), and Scala, across Europe and the US
Unify and differentiate – establish VirtusLab as the Group parent brand while strategically positioning and activating sub-brands where relevant
Act as a visible and authentic ambassador of VirtusLab Group - sharing our story across public channels, conferences, and executive communities to build trust and recognition
Leverage modern AI tools – apply mAI-driven tools to boost team productivity, campaign impact, and marketing efficiency
Cooperate with Tech Executives and CxOs – offering insight, strategy, and confidence in marketing-led growth

Skills

Key technologies and capabilities for this role

Demand GenerationABMDigital CampaignsThought LeadershipContent CreationScalaAI/MLDeveloper ExperienceMarketing AutomationPipeline GenerationEvent MarketingStorytelling

Questions & Answers

Common questions about this position

What salary is offered for the Head of Marketing position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What key skills and experience are required for this role?

Candidates need ~10 years of senior marketing experience in IT consulting or professional IT services, technical audience fluency with understanding of developer ecosystems including Scala, AI/ML, and DX, revenue-focused marketing with success in demand generation and ABM, modern marketing operations with automation tools, and leadership in high-performing cross-functional teams.

What is the company culture like at VirtusLab Group?

This information is not specified in the job description.

What makes a strong candidate for the Head of Marketing role?

A strong candidate has ~10 years of senior marketing experience in IT services, fluency with technical audiences in Scala, AI/ML, and DX, proven revenue impact through demand gen and ABM, expertise in modern marketing ops and analytics, and leadership of global cross-functional teams; nice-to-haves include global brand expansion from Europe to US and multi-brand strategy experience.

Virtus

Insurance brokerage specializing in customized solutions

About Virtus

Virtus Insurance provides tailored insurance solutions for businesses, focusing on the commercial insurance market. The company offers customized strategies for managing property and casualty insurance as well as employee benefits. By employing experienced consultants, Virtus Insurance assesses clients' specific needs and areas of exposure to deliver effective solutions. Unlike many competitors, Virtus emphasizes building strong, long-term relationships with clients, allowing for ongoing support and adaptation of insurance strategies. The Property and Casualty Unit is known for its meticulous risk assessment, while the Employee Benefits Unit focuses on creative, data-driven strategies to enhance employee benefits. The goal of Virtus Insurance is to reduce risk and save money for its clients through personalized service and expertise.

Overland Park, KansasHeadquarters

2013Year Founded

SECONDARY_PRIVATECompany Stage

Consulting, Financial ServicesIndustries

51-200Employees