[Remote] Digital Marketing Lead at Spring Health

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare Technology, B2B SaaSIndustries

Requirements

Strategic and analytical mindset with experience in end-to-end digital strategy and execution
Expertise in managing and optimizing paid media across search (e.g., Google Ads), social (e.g., LinkedIn, Meta), display, programmatic, digital ad placements, and content syndication
Hands-on experience launching and managing multi-channel campaigns that drive high-quality leads and account engagement
Proficiency in A/B and multivariate testing for messaging, creative, CTAs, and targeting
Strong analytical skills to analyze performance data, identify insights, and drive ROI improvements using tools like Google Ads, LinkedIn Campaign Manager, GA4, Salesforce, and Hubspot
Experience with conversion rate optimization (CRO) for websites and landing pages
Ability to manage relationships with content syndication and digital partners
Knowledge of competitive trends, emerging digital tactics, AI tools, and automation for analysis, creative generation, audience segmentation, and optimization
Collaborative skills to work with marketing programs, web, analytics, and operations teams
Comfortable in a remote, distributed team environment

Responsibilities

Develop and execute a full-funnel digital strategy across Google, LinkedIn, Meta, and other key channels, aligned to awareness, consideration, and conversion goals
Partner with the Marketing Programs team to translate campaign strategies into high-performing digital programs that engage target accounts and key personas
Manage relationships with content syndication and digital partners to expand reach among ideal customer profiles and high-intent audiences
Stay current on competitive trends and emerging digital tactics to keep Spring Health’s approach innovative and effective
Launch and manage multi-channel campaigns that drive high-quality leads and account engagement
Collaborate with web and marketing operations teams on conversion rate optimization (CRO) to improve website and landing page performance
Design and execute A/B and multivariate tests to refine messaging, creative, CTAs, and targeting
Analyze performance data with the analytics team to identify insights and drive continual ROI improvements
Ensure accurate tracking and data integrity across ad and analytics platforms including Google Ads, LinkedIn Campaign Manager, GA4, Salesforce, and Hubspot
Leverage AI tools and automation for analysis, creative generation, audience segmentation, and optimization
Test and evaluate emerging channels and formats to expand reach within key segments
Develop repeatable playbooks for campaign setup, optimization, and reporting to scale best practices

Skills

Key technologies and capabilities for this role

Digital MarketingPaid MediaSearch AdsSocial Media AdvertisingDisplay AdvertisingProgrammatic AdvertisingContent SyndicationCampaign OptimizationB2B MarketingAnalyticsFull-Funnel Marketing

Questions & Answers

Common questions about this position

Is this Digital Marketing Lead position remote?

Yes, this is a remote position offering flexibility and the opportunity to collaborate with a distributed team.

What is the salary for the Digital Marketing Lead role?

This information is not specified in the job description.

What skills are required for the Digital Marketing Lead position?

The role requires expertise in developing and executing full-funnel digital strategies across Google, LinkedIn, Meta, and other channels, managing paid media programs including search, social, display, programmatic, and content syndication, as well as skills in campaign optimization, CRO, and staying current on digital trends.

What is the team structure for this role at Spring Health?

The Digital Marketing Lead reports into the Campaign Operations Team Lead and is a key member of the B2B Growth Marketing team, collaborating with marketing programs, web, and analytics teams.

What makes a strong candidate for the Digital Marketing Lead role?

A strong candidate is a strategic, analytical marketer who thrives on measurable outcomes, with hands-on experience owning end-to-end digital strategy and execution for full-funnel campaigns.

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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