[Remote] Director of Brand Content at Everyday Robots

This role involves owning the holistic content strategy across various brand channels, including YouTube, Instagram, TikTok, Meta Ads, Website, Email, and Retail Screens, and architecting a world-class content studio with processes, pipelines, and team structure. The Director will lead and grow the YouTube presence through original episodic content, creator collaborations, and SEO-optimized strategy, while also overseeing scripting, shooting, editing, publishing, and performance analysis. They are responsible for hiring and managing in-house creators and freelancers, developing scalable creative systems, and defining KPIs across organic and paid content, reporting on performance with insights and recommendations. Furthermore, the Director will maintain a test-and-learn culture, leveraging trends and audience feedback to evolve the content roadmap and collaborate with Growth and Paid Media teams to adapt organic content into high-performing paid assets.