Director of Brand Content

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Food & Beverage, Health & Wellness, EntertainmentIndustries

Requirements

The Director of Brand Content requires 5-10 years of content strategy and production experience, ideally in a DTC or high-growth consumer brand, with deep YouTube knowledge including algorithms, formats, and retention tactics. They must possess experience managing multi-disciplinary creative teams and content production workflows, and a strong understanding of translating brand positioning into performance-driving assets. Additionally, the candidate should be a clear communicator, creative thinker, and low-ego collaborator with an eye for talent and a finger on the pulse of creators, trends, and culture.

Responsibilities

This role involves owning the holistic content strategy across various brand channels, including YouTube, Instagram, TikTok, Meta Ads, Website, Email, and Retail Screens, and architecting a world-class content studio with processes, pipelines, and team structure. The Director will lead and grow the YouTube presence through original episodic content, creator collaborations, and SEO-optimized strategy, while also overseeing scripting, shooting, editing, publishing, and performance analysis. They are responsible for hiring and managing in-house creators and freelancers, developing scalable creative systems, and defining KPIs across organic and paid content, reporting on performance with insights and recommendations. Furthermore, the Director will maintain a test-and-learn culture, leveraging trends and audience feedback to evolve the content roadmap and collaborate with Growth and Paid Media teams to adapt organic content into high-performing paid assets.

Skills

Content Strategy

YouTube

Social Media

Paid Media

Email Marketing

Website Content

Content Studio Management

Team Leadership

Video Editing

Algorithm Optimization

Thumbnails

Retention Curves

Content Funnels

Brand Building

Everyday Robots

Develops adaptable robots for everyday tasks

About Everyday Robots

Everyday Robots develops versatile helper robots designed to assist with everyday tasks in homes and workplaces. These robots utilize advanced machine learning techniques to learn and adapt to new environments and tasks, allowing them to perform a variety of functions such as cleaning and organizing. Unlike traditional industrial robots that are limited to single-purpose functions, Everyday Robots focuses on creating adaptable robots that can handle multiple tasks. The company targets both consumers and businesses looking to improve productivity by automating mundane activities. Their goal is to enhance quality of life and efficiency by freeing up time for individuals and organizations. Everyday Robots employs a business model that includes direct sales, leasing options, and subscription services for software updates, ensuring a steady income while providing flexibility to clients.

Mountain View, CaliforniaHeadquarters

2014Year Founded

VENTURE_UNKNOWNCompany Stage

Robotics & Automation, AI & Machine LearningIndustries

51-200Employees