Director of Content

Employment Type: Full-time Location Type: Remote

Position Overview

Everyday Dose is seeking a passionate and experienced Director of Content to lead the development and execution of our content strategy across all brand channels, including YouTube, social media, paid media, email, website, and more. This is a strategic and hands-on role where you will build a best-in-class content studio from the ground up. You will manage a team of creators, editors, and strategists to produce high-performing assets that drive brand love and business results.

Responsibilities

Content Leadership

• Own the holistic content strategy across all brand channels (YouTube, Instagram, TikTok, Meta Ads, Website, Email, Retail Screens, CTV, and more).
• Architect a world-class content studio, establishing processes, pipelines, playbooks, and team structure.
• Develop and evolve the content calendar in collaboration with Brand, Growth, and Product teams.

YouTube Expertise

• Lead and grow our YouTube presence with original episodic content, brand storytelling, creator collaborations, and an SEO-optimized strategy.
• Oversee scripting, shooting, editing, publishing, and performance analysis of all YouTube content.
• Build systems for ideation and testing that optimize for watch time, engagement, and subscriber growth.

Team & Production Oversight

• Hire and manage in-house creators, editors, and freelancers.
• Oversee all stages of content production from concept through delivery.
• Develop scalable creative systems to produce content quickly without sacrificing quality.
• Collaborate with Growth and Paid Media teams to adapt organic content into high-performing paid assets.

Performance & Optimization

• Define KPIs across organic and paid content and report on performance with insights and creative recommendations.
• Maintain a test-and-learn culture, focusing on storytelling, retention, and audience value.
• Leverage trends, audience feedback, and platform changes to evolve the content roadmap.

Requirements

• 5–10+ years of content strategy and production experience, ideally in a DTC or high-growth consumer brand.
• Deep YouTube knowledge, including algorithms, formats, retention tactics, community building, and monetization.
• Obsessed with creative execution and building systems that scale.
• Proven experience managing multi-disciplinary creative teams and content production workflows (in-house and freelance).
• Ability to translate brand positioning and strategy into assets that drive performance and loyalty.
• Clear communicator, creative thinker, and low-ego collaborator.
• Keen eye for talent and a finger on the pulse of creators, trends, and culture.

Bonus Points

• Background in journalism, video production, or performance marketing.
• Experience working with a fast-growing YouTube channel or a fast-growing content-first brand.
• Experience working with... (Content truncated in original description)

About Everyday Dose

Everyday Dose was founded on the principle that what we consume directly impacts our well-being. We believe coffee, a cherished ritual, can be enhanced to provide sustained energy and focus without the negative side effects like crashes, jitters, or digestive discomfort. We've remastered coffee by adding benefits, creating a product that empowers you to do more. We are building a new kind of content engine that reflects our brand's soul and the lives of our customers.