[Remote] Fractional Brand Marketing Director at Acorns

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Financial ServicesIndustries

Requirements

10+ years leading brand or integrated marketing at a high-growth consumer brand; fintech experience a plus
Demonstrated ability to craft and ship big, distinctive brand work with measurable business impact
A track record of running teams through tight timelines, multi-channel campaigns, and GTM launches
Deep intuition for storytelling, culture, and customer psychology - backed by a data-led mindset
Excellence in creative judgment, executional rigor, and cross-functional leadership
Founder-like urgency, energy, and ownership
Hunger to deliver game-changing products
Exceptional drive and precision in delivery
A belief that your work is tied to your life's mission
Optimistic about the potential of societal change

Responsibilities

Build Breakthrough Brand Campaigns: Architect and direct integrated campaigns that shift perception of who investing is for and why they should care; own strategy and execution across brand media, OOH, social, creator, and partnerships; ensure every touchpoint delivers one cohesive, emotionally charged story that inspires action
Make Acorns Culturally Unmissable: Lead social + creator ecosystem to generate cultural relevance and energy; identify and activate moments, partners, and conversations that make the brand pop in the feed and in culture; grow awareness and trust with bold, differentiated content
Drive Cross-Functional Impact: Connect Brand, Creative, Growth, and Data into one unified engine; protect the integrity of the brand while pushing for innovation, speed, and craft; manage and inspire a high-performing team with clarity, direction, and founder-level urgency
Lead brand marketing, social, partnerships, and integrated activations to launch new brand platform, scale upper-funnel reach, bring new family-focused products to market, and deepen connection with young investors and parents

Skills

Key technologies and capabilities for this role

Brand MarketingSocial MediaPartnershipsIntegrated MarketingBrand StrategyContent CreationMarketing ActivationUpper-Funnel Marketing

Questions & Answers

Common questions about this position

Is this role remote or does it require office work?

This is a remote-first role allowing work remotely within the United States, with optional access to office space in Irvine, CA.

What is the duration and commitment for this contract position?

This is a 4-month contract role requiring 40 hours of work per week.

What are the main responsibilities of the Fractional Brand Marketing Director?

Responsibilities include building breakthrough brand campaigns, making Acorns culturally unmissable through social and creator ecosystems, and driving cross-functional impact by connecting teams like Brand, Creative, Growth, and Data.

What are Acorns' core values?

Acorns' values are Lead With Heart, Make Bold Decisions, Always Build Trust, Never Stop Growing, and Find a way.

What kind of candidate is Acorns looking for in this role?

Acorns seeks an entrepreneurial candidate who can switch gears effortlessly between strategy, zeitgeist, and flawless execution with speed, creativity, and founder-level energy.

Acorns

Micro-investing platform for everyday users

About Acorns

Acorns simplifies investing for everyday people, particularly those new to investing or preferring a hands-off approach. Its main product is a micro-investing platform that allows users to invest spare change from everyday purchases. For instance, if a user buys a coffee for $2.50, Acorns rounds up the purchase to $3.00 and invests the $0.50 difference. This makes investing accessible for those without large sums to invest upfront. Acorns also offers retirement accounts, checking accounts, and educational resources to help users make informed financial decisions. Unlike many competitors, Acorns operates on a subscription model, charging users a monthly fee based on the level of service. The company also partners with brands to provide cashback rewards that are automatically invested into users' accounts. Acorns aims to make investing easy and accessible, helping clients grow their financial knowledge and wealth.

Irvine, CaliforniaHeadquarters

2012Year Founded

$491.2MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Healthcare

401(k)

Equity

Competitive Compensation

Flexible Paid Time Off

Learning & Development

Wellness

Flexible Work Hours

Quarterly Team Outings

Personal Development Plans

Annual Compensation Reviews

Recognition

Risks

Increased BNPL usage among Gen Z may reduce their investment capacity with Acorns.

Unpredictable IPO market could affect Acorns' public offering plans and valuation.

Privacy concerns may hinder adoption of Acorns' payment solution for kids.

Differentiation

Acorns offers micro-investing by rounding up purchases to invest spare change.

Partnerships with Vanguard and BlackRock provide Acorns users access to diversified portfolios.

Acorns collaborates with financial experts like Suze Orman for trusted financial advice.

Upsides

Acorns plans to go public, potentially increasing its market presence and resources.

The 'great wealth transfer' could expand Acorns' user base among younger investors.

Collaboration with Google Wallet targets younger audiences, enhancing long-term customer retention.

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