Paddle

Head of Growth

London, England, United Kingdom

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Fintech, Payment InfrastructureIndustries

About Paddle

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

Location Type: Remote Employment Type: FullTime

The Role

We’re hiring a Head of Growth to lead and scale Paddle’s product-led growth (PLG) engine, owning the full journey from customer acquisition to activation, and expansion. You’ll be responsible for building growth loops, accelerating activation, and driving revenue from our self-serve motion.

This role leads a cross-functional team that combines product, design, data, and engineering. You’ll implement AI-powered experimentation, predictive models, and smart triggers to optimise onboarding, conversion, and expansion. It’s about moving fast, scaling what works, and making every product interaction a revenue opportunity.

You’ll collaborate closely with Demand Gen, Product Marketing, Revenue Marketing, Web, Product and RevOps to ensure Paddle’s PLG motion works seamlessly alongside our commercial sales-led engine.

What you'll do

  • PLG Growth Strategy: Define the roadmap to drive acquisition, activation, and expansion within our self-serve funnel.
  • Growth Loops: Build and scale product-led growth loops, leveraging in-product usage, usage-based triggers, and referral mechanics to compound momentum.
  • AI-Driven Optimisation: Leverage AI to run smarter experiments, personalise onboarding, identify expansion signals, and score user intent in real-time.
  • Onboarding & Activation: Improve customer time-to-value and key activation metrics across segments, working cross-functionally to unblock friction in early journeys.
  • Expansion: Optimise packaging and expansion flows. Collaborate with Product and RevOps to align product experience with revenue opportunities.
  • Experimentation Infrastructure: Build a high-velocity test-and-learn engine, with the tooling, data pipelines, and tracking needed to test rapidly and scale efficiently.
  • PLG Revenue Accountability: Own KPIs including sign-ups, activation rate, PQLs, self-serve conversion, and NRR for PLG customers.
  • Cross-Functional Partnership: Operate across Product, Marketing, Engineering, and Data to deliver unified customer journeys that convert and expand.

We'd love to hear from you

  • 7+ years in growth, product, or marketing roles within B2B SaaS, with significant ownership of PLG or freemium funnels
  • Deep experience in growth loop design, full-funnel optimisation and product monetisation.
  • Strong background in experimentation, ideally with a high testing velocity culture
  • Fluency in data tools, metrics and experience building out analytics capabilities
  • Proven ability to lead cross-functional squads and drive commercial outcomes through the product
  • Hands-on exposure to leveraging AI/ML for growth acceleration, such as dynamic onboarding, predictive scoring, and real-time segmentation.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture.

We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations.

Skills

Product-Led Growth (PLG)
Customer Acquisition
Customer Activation
Customer Expansion
Growth Loops
Revenue Growth
Self-serve Motion
AI-powered Experimentation
Predictive Models
User Onboarding
Conversion Optimization
Product Strategy
Data Analysis
Cross-functional Team Leadership

Paddle

Platform for SaaS billing and compliance

About Paddle

Paddle simplifies software sales for SaaS companies by providing a platform that manages billing, payments, tax compliance, and customer support. Its tools allow developers to focus on product development instead of administrative tasks. Paddle's all-in-one solution includes payment processing, subscription management, invoicing, and compliance with international tax laws, helping clients streamline operations and scale efficiently. The company earns revenue through transaction fees and subscription plans, aligning its success with that of its clients. Paddle's platform is flexible, easy to configure, and offers extensive API documentation for seamless integration. It also supports webhook notifications for real-time updates. The goal of Paddle is to be a vital partner for software companies aiming to grow internationally while managing the complexities of tax and compliance.

London, United KingdomHeadquarters
2012Year Founded
$283.4MTotal Funding
SERIES_DCompany Stage
Enterprise Software, FintechIndustries
201-500Employees

Benefits

Competitive compensation & share options
Private healthcare & mental health coaching
Flexible time off
Learning & development
Family leave
Wellbeing points
Transportation subsidies
Home workstation budget

Risks

Emerging payment platforms may erode Paddle's market share.
Slower SaaS industry growth could impact Paddle's transaction-based revenue model.
Rising churn rates in SaaS could lead to decreased revenue for Paddle.

Differentiation

Paddle offers a unique Merchant of Record model for SaaS companies.
The platform integrates billing, payments, and tax compliance into a single solution.
Paddle's API and webhook features enable seamless integration for developers.

Upsides

Paddle's AI Launchpad supports the growing trend of AI-powered SaaS solutions.
The new billing features cater to the demand for hyperlocalised payments.
Paddle's all-in-one platform is attractive amid rising churn rates and tighter budgets.

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