VP, Growth Marketing

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Business Services, SaaSIndustries

Requirements

The ideal candidate will have a proven track record in full-funnel growth, meeting and exceeding goals for customer acquisition, conversion rates, CAC, AOV, and ROAS. They must demonstrate cross-functional strategic planning abilities, acting as a change agent with a fixer mindset. Expertise in establishing multi-channel acquisition engines across SEO, LLM search, SEM, social, affiliate, lead nurturing, and CRO is essential. A test-and-learn mindset, research obsession, and strong data-driven analytics skills, including customer research, attribution modeling, and funnel/pricing analysis, are required. The candidate must have experience collaborating with product teams, possess strong communication skills for presenting to stakeholders and executives, and exhibit leadership and coaching capabilities to guide a high-performing team.

Responsibilities

The VP, Growth Marketing will develop, implement, and drive the customer acquisition and growth strategy to meet and exceed customer acquisition, CAC efficiency, and ROAS goals. This includes researching the industry, conducting market analysis, gathering customer insights, and analyzing the competitive landscape to inform growth strategy and acquisition efforts. The role involves evolving the acquisition engine across SEO, LLM search, paid media, affiliate partnerships, email nurturing, conversion optimization, and pricing and packaging. Additionally, the VP will identify and scale new, efficient growth channels to reduce reliance on search-based traffic sources and oversee the full customer acquisition journey to ensure a consistent experience across all touchpoints, including marketing channels, email nurturing, website, funnel, and checkout.

Skills

Growth Marketing

Customer Acquisition

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Full Funnel Growth

Cross-functional Strategic Planning

Brand Management

Marketing Strategy

Product Marketing

Pricing Strategy

Conversion Rate Optimization

Average Order Value (AOV)

ZenBusiness

Platform for business formation and compliance

About ZenBusiness

ZenBusiness helps entrepreneurs start, run, and grow their businesses by offering services like business formation, compliance management, and growth support. Their platform simplifies the process by assisting clients with choosing business structures, filing documents, and staying compliant with regulations. Unlike competitors, ZenBusiness provides a user-friendly experience and specialized support for diverse entrepreneurs, including women and people of color. The company's goal is to be a valuable resource for small business owners, allowing them to focus on their core activities while receiving expert assistance.

Austin, TexasHeadquarters

2015Year Founded

$274MTotal Funding

LATE_VCCompany Stage

Consulting, Social ImpactIndustries

201-500Employees